1 Big Reason the New Apple TV Will Be a Flop

24 Sep 2015 | Author: | No comments yet »

Amazon Fire – Will It Be the Hottest Gift this Holiday Season?.

This is all still a bit more on the rumor side but clues and market trends are definitely pointing to a new Roku box with 4K support, which would be a natural fit for the upcoming device given the expanding market for ultra HD set-top boxes such as this. First we had Nvidia’s Shield Android TV box with full support for 4K ultra HD streaming and other content emerge earlier in the year, then Amazon came along and announced the imminent release of a new 4K streaming box called the Fire TV at a publicity event last week. Pre-orders for the 7-inch Fire tablet begin Thursday, September 24 and shipping is slated to begin on September 30 (although Amazon notes on its website that demand may slow down the shipping schedule slightly).

By breaking the $50 retail price barrier, Amazon hopes to open the tablet experience to consumers who previously found the devices to be out of their price range. According to the details of these rumors, the company, which is in fact a specialist in creating streaming media boxes, will soon unveil an ultra HD Roku 4 that is likely to go by the name Roku 4K. The box will then compete directly with the similar devices from Amazon, Nvidia and a few other UHD-capable media players that have been emerging in recent months. All-new Amazon Underground, a one-of-a-kind app store experience where over $10,000 in apps, games and even in-app items are actually free – including extra lives, unlocked levels, unlimited add-on packs and more 8 GB of internal storage.

A couple of admittedly minor clues have been floating around the web and on Roku’s own channel schedule which indicate that the company’s next step will be 4K support. For example, in the strongest piece of evidence to date, Roku’s own official UK Channel Store recently listed a channel that they called “4K Showcase”, which definitely suggests soon-to-arrive-4K UHD capability in their next streaming media box. An updated user interface — Fire OS 5 — designed for quick access to apps and content plus personalized recommendations that make it easy to discover new favorites The microSD card slot was a surprise to technology experts, who said the feature is typically reserved for more expensive models. And, while this Amazon Fire tablet may not be considered top-of-the-line by industry standards, company representatives claim the Fire is “more durable than the iPad air and has two times more processing power than Samsung’s competing Tab 3 Lite.” Amazon is also pushing for customers to consider buying a six-pack of Fire tablets with a “buy 5, get the 6th free” deal, citing the new Fire as the “perfect gift for everyone on your shopping list.” There is purchase limit of one six-pack per customer.

The number of major players in this market niche who are moving over to 4K support is expanding rapidly and Roku really cannot afford to be left behind on a resolution technology that is without a doubt becoming the next gold-standard in all display entertainment devices across the board. With the exception of Apple TV, most other streaming media platforms are already offering or moving towards offering 4K UHD streaming support and since Roku certainly doesn’t have the vast general market clout of Apple, they can’t easily dismiss such a major trending technology development. Then, you will get to enjoy its Amazon Underground, which is an app store of Amazon that allows subscribers to download and install more than $10,000 worth of apps for free.

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