17 Critical Facts About YouTube Red and YouTube Music

22 Oct 2015 | Author: | No comments yet »

PewDiePie: how the YouTube king clocked up 40m fans and 10bn views.

NEW YORK: YouTube announced a new paid subscription service that would eliminate advertisements as the video service behemoth looks to better tap its vast commercial potential. “And starting early next year, YouTube Red will get even better with member-only access to new, original shows and movies from some of YouTube’s biggest creators,” the video-streaming service said in a blog post. “The free, ad-supported version of YouTube we all know and love isn’t going anywhere.

Alphabet Inc’s YouTube will launch a $10-a-month subscription option in the United States on Oct. 28 that will allow viewers to watch videos from across the site without interruption from advertisements, the company said on Wednesday. YouTube, which is owned by search engine giant Google and claims more than one billion users worldwide, also announced an expanded music platform and original movies in a bid to encourage subscribers.

But the man whose channel has more than 10bn video views plans to stick with his online community. “I started doing YouTube videos and that’s what I want to keep doing. Rival streaming sites such as Vessel and Interactive Corp’s IAC.N Vimeo are luring online stars to their paid offerings, which provide creators a larger cut of revenue than they typically receive from YouTube’s ad-supported videos. Kjellberg launched his YouTube channel in 2010, and has built a huge audience for his vlogs and “Let’s Play” videos, in which he plays a variety of games.

Originally created by three young entrepreneurs as a way to swap videos, YouTube was bought by Google for US$1.65bil (RM7.07bil) in 2006 and is now the world’s third most visited website after Google itself and Facebook. In 2014, his videos were watched nearly 4.1bn times and according to documents filed in the Brighton-based Swede’s homeland, the 25-year-old earned $7.4m (£4.8m). While YouTube is notorious for its chaotic array of videos, YouTube Music – to launch at an unspecified date later this year – will function much like a streaming platform, with organised channels that provide videos of each artist. YouTube Music will also carry an audio-only function aimed at the many users who want just the music while driving or exercising – a key conclusion reached by the company when it earlier ran a test platform called YouTube Music Key. “We want to take that to the next level and provide artists and fans a new way to connect,” he said, voicing hope that YouTube Music would become a “primary destination for music.” Manuel Bronstein, the product management director, said that YouTube Music would offer all possible versions of a song, including covers by other artists and amateurs. “In most music services you can listen to the album, you can listen to the track, but in YouTube Music you can do those two things and also watch a live video, the performance, the lyrics, the remixes, the versions that are a cappella,” he said. Kjellberg released his first book this week, This Book Loves You, through a publishing deal with Penguin Random House, and was recently a guest on high-profile US TV show The Late Show with Stephen Colbert. “It’s been a certain group that knows about me, for sure.

Spotify remains the leader in music streaming, but newcomers Apple Music and Tidal have sought to win over users in part by highlighting video content. A lot of people are still like, ‘What is a PewDiePie?’ But it really is interesting to see, as one of the bigger names on YouTube, that right now there’s a transition phase where YouTube is becoming more popular and accepted as a medium by itself,” said Kjellberg. Lilly Singh, a Canadian comedian and motivational speaker who has won a following under the YouTube name Superwoman, will star in a movie entitled A Trip to Unicorn Island. Other programming will include a singing contest called “Sing It!” and a romantic drama, Single by 30, by Asian American filmmakers Wong Fu Productions.

YouTube has long come under fire from the music and other creative industries, who say that artistes are rarely compensated for content uploaded from non-official sources. That doesn’t seem that appealing to me,” he said. “I’d do it shorter and really make a show out of it.” Kjellberg is also preparing to make a scripted horror series with the producer of The Walking Dead, funded by YouTube for its newly-announced YouTube Red subscription service. Kjellberg’s mobile game Legend of the Brofist costs £3.99 up front, with no in-app purchases. “I don’t think that all games that have in-game purchases are bad, but we didn’t think it would fit the kind of game we wanted to make. That game was a sudden (if short-lived) craze in early 2014: Kjellberg’s videos of Flappy Bird were watched by tens of millions of people, sparking its initial surge in downloads.

It was an early sign that PewDiePie and his fellow YouTube gamers are the new influencers in the games industry, capable of turning obscure, independent games into hits. “People think that YouTube is going to replace games journalism.

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