20 iOS 9 tips you should know (pictures)

23 Sep 2015 | Author: | No comments yet »

Apple aims to connect with you.

New Delhi: Apple claimed that its newest iPhones are more powerful than before, but a benchmark test proves that they aren’t only better but more powerful than other iOS devices. Californian Adrienne Alpern received her much-awaited iPhone 6s in rose gold and posted its unboxing pictures and device details on Twitter to share her excitement.

By offering for the first time monthly installment payments on direct sales and a new lease option for US customers, Apple is moving to help break the stranglehold of mobile carriers as it launches its new iPhones on Friday. The results for the iPhone 6s were surprising as the phone scored 2292 in the single-core test and 4293 in multi-core tests which was higher than all iOS devices including the iPad Air 2. The programme comes with US carriers largely moving away from the model in which the smartphone is offered at a subsidised price in exchange for a two-year contract, unlike most markets around the world where consumers pay upfront for a device. By my count, there are three this year: 3D Touch, Live Photos, and upgrades to the front-facing camera. 3D Touch is a pressure-sensitive layer that’s been added to the iPhone’s display, allowing you to access shortcuts and previews when you press down on an icon or link.

This means the price of the iPhone – $650 and up – is no longer hidden in monthly service fees, creating a challenge for the maker of the high-end smartphone. You can jump to a new text or a frequently called phone number from the home screen, see a preview of a message in your inbox, check the pictures on your camera roll without leaving the camera app. The bold move by Apple, which begins selling its new iPhone 6S and 6S Plus on Friday, gives the company a new connection with customers, while allowing an easier switch of carriers. “Apple is trying to have a more direct relationship with its customers, it always has,” said Avi Greengart, who follows mobile technology for the research firm Current Analysis. You wouldn’t know how hard to press; you’d press too hard; there’d be a lag and you’d press again, only to find that you had pressed twice, probably causing you to throw the phone across the room. The new model creates challenges for wireless carriers, which until recently have been able to maintain their customer base by reserving the top-selling phones for contracts. “They obviously will be coming to an Apple store, they won’t go to a carrier store where they might be enticed to buying a Samsung or something else,” he said.

Walter Piecyk at BTIG Research said big carriers like AT&T and Verizon “could face pressure to further enhance their programmes if they don’t want to risk losing even more control of the customer to Apple”. Piecyk said more than two-thirds of iPhone sales in the US market currently come through carriers or third-party retailers and that “shifting that traffic to Apple Stores can help drive greater retail store traffic leading to higher accessory sales to Apple.” Some analysts say Apple’s moves may boost sales by shortening the upgrade cycle – allowing customers to get a new iPhone each year on relatively easy terms. The programme “helps bolster share gains, increase customer stickiness to Apple and enable a more competitive pricing environment for iPhones”, said Amit Daryanani at RBC Capital Markets. It has the added advantage of getting pre-owned iPhones out to more customers who can’t afford a new one. “Apple can potentially leverage partners (Brightstar in the United States and Foxconn in China) to resell the one-year old iPhones in the second-hand market, which helps address price points the new iPhones cannot,” she said.

Bob O’Donnell of the research and consulting group Technalysis said Apple is seeking to spark new sales in a global smartphone market that is close to saturation, and that a better customer relationship can boost sales of other products and services. “And no carrier wants to be in a position where they have too much inventory. But some say it could be part of a future plan for the California giant. “A few years ago that might sound crazy to think possible but with the ongoing change in network architecture it now at least seems plausible,” Piecyk said in a research note. “On Apple’s end, it can already make phones with soft SIMs that can switch between carriers, they have storefronts and online that can deal with customers and more than 100 million Americans are already using their iPhone.” Has a comment offended you? These otherwise-unglamorous performance boosts don’t get the crowd on their feet at product launches, but they’re exactly what a great smartphone needs to achieve its ultimate goal, which is to get out of your way.

With prodigious speed, well-thought-out interfaces, and flawless hardware-software integration, these new iPhones provide the tool for whatever it is you’re doing and just let you do it.

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