4 Questions to Help You Price Your App in a ‘Freemium’ World

23 Sep 2015 | Author: | No comments yet »

Apple widens gap between iOS, Android use in U.S..

Apple Inc.’s “Move to iOS” app may have been the target of angry Android users last week, but that hasn’t stopped Apple from racking up an unprecedented number of switchovers. Users can now send peer-to-peer payments, or cash out directly to a debit card — though Google is removing support for loyalty cards, gift cards, and offers with this update. The number of people in the U.S. expressing an intent to buy an iPhone has grown to 53.2% from 43.7% a year ago despite concerns that iPhone adoption would decelerate, according to a recent survey by Baird Equity Research. Just add any U.S. debit card—snap a photo in the app, or manually type the details—then choose the appropriate function and enter one or more email addresses.

Emphasis is being placed on the ability to send money to people who don’t use the Wallet, though, for now, this feature is also still exclusive to U.S. users. Google updated the Android version last week with a new icon, sleeker design, and more functions—including an activity stream to highlight the sender or recipient, amount, and date of transaction. Other features that Google wants users to take advantage of include splitting expenses (i.e. at a meal or on a trip), managing the Wallet Card (accepted wherever debit MasterCard is and at ATMs), placing limits on spending, and setting up recurring transfers from your bank account. While the app has racked up 30,000 negative reviews and a paltry 1.7 out of five stars on Google Play, analysts say that doesn’t reflect total market sentiment — the app now has a not-awful rating of 42 out of 500 apps in the tools section of Google Play, according to industry tracker App Annie.

With an increasing number of the apps that we already use on a daily basis starting to incorporate peer-to-peer payments — including Facebook and Snapchat — the “Wallet Wars” are just getting started. It’s an obvious hit at services like Venmo; whether it’s got the pull to de-throne the check-splitting app of choice is a different question, but Google’s certainly giving it a try.

S Health is capable of tracking steps and activity, food logging, and more, while it can also be used to set daily goals, and improve general fitness through training programs. Canaccord Genuity analyst Mike Walkley said his checks indicate there continues to be a greater mix of Android users switching to the iPhone 6 than in previous cycles, a reflection of demand for larger-screen premium phones and the industry shift away from two-year carrier contracts. Android Pay, which arrived earlier this month, is a new NFC-compatible mobile payment option that functions much like Apple Pay, but for Android-based devices. Look for it at stores like Aeropostale, American Eagle Outfitters, Babies “R” Us, BJ’s Wholesale Club, Bloomingdale’s, GameStop, Jamba Juice, Macy’s, Office Depot, Panera Bread, Petco, Rite Aid, Sports Authority, Staples, Subway, Walgreens, Toys “R” Us, and Whole Foods. Meanwhile, carriers, facing new competition from Apple’s iPhone installment plan, are pushing harder for iPhone sales, particularly unsubsidized handsets.

He also raised his calendar-year 2016 estimate on unit sales — to 237 million from 228 million previously — and said Apple’s iPhone base is on track to surpass 500 million by the end of this year.

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