7 big changes coming to Facebook

26 Mar 2015 | Author: | No comments yet »

7 big changes coming to Facebook.

The social media company announced several new products and features that will launch on its platform soon — all are designed to make it easier for you to communicate with people and businesses.Facebook’s 30-year-old CEO unveiled a slew of new initiatives at the social network’s annual developer’s conference Wednesday that could threaten Silicon Valley players from Twitter to Snapchat. Facebook CEO Mark Zuckerberg and other executives debuted the slew of platform enhancements during F8, the company’s developer conference, on Wednesday. 1.

Among Facebook’s new features: the ability to post videos and embed them on any other Web site — a key feature of Google’s YouTube service that Facebook didn’t previously offer. That, combined with (for now) the lack of annoying preview ads, could increase momentum for Facebook videos, which already see 3 billion streams a day, according to the company.

Facebook is likewise gearing up to battle Google with an upgrade that allows its advertising platform LiveRail to serve video and mobile ads from Facebook or other networks directly to mobile apps. Using its vast trove of user data, Facebook can clue in developers on how their ads are faring — a capability that threatens rival services from Google, Yahoo! and Twitter’s MoPub platform. With more than 40 apps already on board for the launch, Facebook is looking to transform Messenger — whose users currently number 600 million — into a full-featured platform like its flagship social network, which currently boasts 1.4 billion users.

In the future, when you make a purchase online, you can choose to connect your Facebook account so that companies can send you notifications about what you bought directly in the Messenger app. Among the first apps will be those from ESPN, the Weather Channel and an app called Giphy that allows users to select from a massive library of funny pictures to illustrate common phrases and ideas. “This is just the first step toward creating better sharing experiences across this whole family of apps,” Zuckerberg said on stage at the conference.

If you hate getting multiple emails that confirm your order, tell you when your order has been shipped, and if your returns have been received, you might be happy with this update. 3. He also showed off “spherical video,” an immersive new video format shot by a cluster of 24 cameras in which the viewer can rotate his or her field of view. Previously, you’d have to close the app, open Giphy, create a GIF, and then copy it into a message. “We truly feel that, together, we have a shot at reinventing how a billion people communicate every day,” said David Marcus, head of the Messenger team at Facebook.

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