Ad-Free YouTube Subscription Expected To Launch In October

28 Sep 2015 | Author: | No comments yet »

Ad-Free YouTube Subscription Expected To Launch In October.

YouTube might be launching its long-awaited subscription service as soon as the end of October, according to Recode. After offering ten years of ad-supported free video streaming, Google may have finally recognized that it’s in their best interests to offer an advertisement-free subscription to YouTube users. Google’s video website already sent out emails to content owners, asking them to agree to the terms for a “new ads-free version of YouTube” by October 22nd. Recode reports that for $10 a month, users will be able to enjoy YouTube without any commercials, banners or pop-ups, in addition to receiving the benefits of Google Play Music Unlimited.

They come in all shapes and sizes—from super popular songs like “Watch Me (Whip/Nae Nae)” to a funny grumpy cat, someone falling down, or even something completely off the wall like Ylvis’ “What Does the Fox Say?” video. A business’ goal is strictly to make money, that is the only goal, anything else is merely a solution to a problem that rises from the question of “How do we make more money?” There is no real other question in the world of business that matters, only solutions, and this brings up the subscription feature that YouTube is looking to launch. But its new subscription service, which is of the blended variety, may be taking off less than a month from now, with the company having emailed channel owners regarding an upcoming change of terms. That’s why an overwhelming majority of our partners – representing over 95% of YouTube watchtime – have asked for and signed up for this service. Just like earlier reports revealed, if providers refuse to get on board, their catalogues will “no longer be available for public display or monetization in the United States.” The service won’t just flush out ads from videos, though: Recode says the company’s $10-a-month offering also comes bundled with Music Key, the website’s music streaming product that features offline access, background playback and more.

Google-owned YouTube looks to be in the final stages of launching its subscription service, and a report from well-connected blog Re/Code claims the date to mark on users’ calendars may be October 22, 2015. What remains to be seen is how this revenue will be split up, or if the subscription will in fact increase revenue for content creators over traditional advertising.

So it’s unclear how the company will make money from the twofer, especially since it reportedly had trouble locking down deals for its ads-free model earlier this year. The site, as well as content creators, managed to gain revenue from advertisements, making it possible for everyone to watch anything they want for free. And it will be launched as single service which will bundle two services – the music service called YouTube Music Key which is already in beta and the ad free YouTube video service.

But with ad-blocking services available that do the same thing for a lesser amount or no cost at all, has YouTube waited too long to offer this to the public? However, if you have a hobby, are really good at a particular activity and would like to help people, are funny, or even if you just want to have some fun, YouTube is a great option to cash in some extra bucks doing something you love. Pandora, internet radio which provides music free of charge with the occasional advertisement, is just like any real radio, but if you pay a subscription you get unlimited song skips and ad-free listening. As Music Key was supposed to cost $10 a la carte, the rumored monthly subscription fee of $10 sounds like a bargain, with music labels and copyright owners due to collect the majority of those fees.

The plugins work by automatically intercepting the website’s code when a user makes a request to open a website, and scripts that are identified to be ads are removed before the website is displayed to the user. If you didn’t know, YouTube has been hinting at offering a subscription service for some time now, and it hasn’t been until recently that they have announced a date.

In an earlier statement, YouTube had informed, “We are progressing according to plan to provide fans more options in how they enjoy content on YouTube. You’ll get to keep your current user name (as long as it doesn’t contain invalid characters, in which case you’ll have to go through a few extra steps to make the transfer), and all your old comments will eventually (not immediately) migrate with you. The fact Google wants to step into the ad-free world may be a sign that they intend on implementing measures to break ad-blocking plugins, at least on YouTube. Enabling monetization means that you agree you will only upload video content that you have the rights for and that you will play by the rules (such as not watching your own video over and over to boost ads). Spotify’s subscription cost is right on up there in the $10 market, you get the standard ad-free listening, BUT you also get the ability to listen to the tracks offline!

The new branding only seems to show up as a notification blurb when you leave a video playing in the background as you switch to another app, or as a pop-up when you try to re-open YouTube later. Furthermore, what about places like the iTunes music store where you can buy a song for $.99 and keep it for life without fear of losing it because you ran out of subscription time? Does it satisfy the need to find more ways to support our favorite creators, absolutely, but so does a channel subscription feature instead of a site wide one.

There’s the bottom text based ad that is displayed at the bottom of your video, and then there is the clip that plays at the beginning of your video. You can select which of these ads your video can have, and it might make a difference depending on your audience or how much revenue your video brings in.

Let me chose which channels to sign up for and get ad-free viewing on those, with a portion going directly to them, rather than a lump sum going directly to YouTube. The difficult part is actually defining the word ‘impressions.’ The only time you make money on YouTube is when someone interacts with your ad or when it leaves an ‘impression’ on them. I can’t remember the last time I watched a video and couldn’t watch it the whole way through without it being stopped. “This service will create a new source of revenue over time that supplements your advertising revenue. For example, if you are making short funny videos, it’s probably best to not include a 30-second ad at the beginning—a viewer might just skip right on by.

That’s why we’re asking you to update your agreement to reflect the updated terms for the ads-free service.” It is totally about the fans right? Luckily, YouTube has an analytics page that you can use to see just about every measurable aspect of your video—from demographics to time of day watched and location. Not only is YouTube deciding it wants to shoehorn its content creators, those who spend money to make YouTube money, by forcing their hand, but they also decide it is a good idea to guilt trip those same creators! “That outcome would be a loss for YouTube, a loss for the thriving presence you’ve built on the platform, and above all, a loss for your fans. Now it might seem like I am about to do a complete one-eighty, but let me start off by saying I don’t like this route, I think there could’ve been a better one. For customers, this is also a good move, because who doesn’t love a conventional means of having ad-free viewing towards their most watched creators?

Even if I were a content creator all for this (as they probably know something we don’t) I still don’t know how okay I would be with being forced into signing this new agreement or losing all of my work because they want to make some people feel special with their transaction choices.

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