Adobe Post for iOS creates striking graphics for social media sharing

22 Dec 2015 | Author: | No comments yet »

Adobe Lightroom lands on the iPad Pro.

Adobe is on a tear as we near the end of 2015, releasing a slew of new apps designed to help you be more creative in your photo- and video-editing projects. It seems Apple is continuing to use the App Store’s “Top Charts” section to promote its own applications, by allowing apps like iMovie and those from its iWork suite to appear in the Top 10 Free apps on users’ iPhones. That’s why the company, traditionally focused on dense workflows for pros, decided a few years back to break out popular apps and features into new mobile apps. I’ve tested around 3,000 apps in the last 12 months, including apps in new categories like video webcasting and Apple Watch apps, and I’ve seen a surge in short-term vacation rental apps, plus increasingly minimalist graphics across all categories. For small business owners, bloggers, and other folks who need to promote themselves on social media, Post is a free, easy-to-use tool to create graphics like the one below: “Being social savvy is hard,” says Thibault Imbert, Adobe’s principal product manager. “It’s hard because not only do you need to create beautiful things every day to engage with your followers, but you need to do it a lot.

Getting started is simple: Choose a base photo from your Camera Roll, search public domain photos, comb through your Lightroom or Creative Cloud libraries, or shoot a new image. Has Apple effectively turned its App Store’s Top Charts section into a way to market its own software – stealing the top ranks from deserving developers in the process?

To make it even easier on yourself, you can remix an image from the app’s inspiration board, which is separated into categories like seasonal, food, travel, and business. This simple two-dimensional infinite scrolling game puts you in control of a character skiing down an endless, never-repeating mountain while collecting runaway llamas, sliding along rooftops, somersaulting over chasms and, when you progress far enough, soaring like a bird above the snow.

Regardless of the answer, the apps’ seemingly magical appearance then disappearance from the Top Charts over the course of a day calls into question the legitimacy and accuracy of Apple’s rankings system altogether. Every aspect of a Post image can be tweaked, from the text, which automatically changes shape and size as you adjust the size of the box, to the color palette, opacity, text alignment, and spacing. I used a design filter for the righthand image below, and started from scratch with the image on the left: One irritating feature: Like some other free image-editing apps, Adobe Post watermarks your photo with a hashtag, as you can see in the photos above. Adobe is trying to capture the next generation of photo-editing geniuses by releasing visual storytelling tools like Post, the iPad app Slate, and the video-editing tool Voice.

The most popular visual apps are Instagram, Facebook, and Snapchat, none of which offer the breadth and depth of editing tools that Adobe mastered long ago. The company is smart to supplement those social networks with artsy apps like Post, which Adobe says was designed with millennials in mind, but will really appeal to everyone. Who knows.) Another firm, appFigures, pulled today’s ranking data for the iWork apps and found that neither Pages, Numbers or Keynote were ranking for anything other than the “Productivity” category on iPhone. In fact, the Pages chart shows that Apple’s Microsoft Word competitor had actually dipped in its category over the past few days – which is not what you would expect from a supposedly Top 10 application.

Originally designed around a vertical video format to match how you naturally hold a smartphone, Periscope is effectively a social network for watching and sharing short live videos. No one knows exactly how Apple’s algorithm works, other than it takes into account some combination of downloads and velocity – or for Top Grossing applications, revenue. You may find yourself accidentally pressing “record” — though you do get a warning before you go “live,” to save you from potentially embarrassing moments. It’s also worth pointing out that the apps in question are odd in and of themselves because they are listed as paid applications, but are actually available for free to most users.

Apple announced some time ago that iMovie, GarageBand, Pages, Numbers, Keynote and iTunes U would be free for those who activated or purchased a device on or after September 1, 2013 running iOS 8. Though the app’s clear interface may remind you of the kind of simple image adjustments and filters you can achieve in other apps like Instagram, Enlight lets you apply complicated effects like adjusting the image color curves, fixing errors and reducing noise.

Apple won’t explain how its algorithm works, of course, but when Apple’s own software appears one day at the very top of the App Store then disappears entirely the next day, you know that something that not entirely above-the-board is going on. Pause works when you slowly move your finger around a phone’s screen in response to attractive, abstract graphics — the idea being that concentrating on such a simple task will calm your brain. Honorable mentions for great apps in 2015 go to Microsoft’s Outlook (free on iOS and Android), a user-friendly email app that’s far better than the clunky old desktop version of Outlook, and to the communication app Slack (free on Android, iOS and as a beta test version on Windows), which has helped many a business team improve their internal office communication and reduce email stresses.

Aimed at getting all the forgotten photos out of your phone’s camera reel and back in front of your eyes, Storehouse helps put together albums of images and videos for your viewing pleasure.

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