Adobe Post for iPhone pretties up your pontifications

23 Dec 2015 | Author: | No comments yet »

Adobe has a new Social Photo App for iPhone.

Looking to promote your latest business or social venture on social media? Adobe unveiled a new social graphics app today called Adobe Post, which now joins an expanding suite of applications aimed at encouraging mobile creativity, including Adobe Slate, Adobe Voice, and several others.Adobe is on a tear as we near the end of 2015, releasing a slew of new apps designed to help you be more creative in your photo- and video-editing projects.

However, unlike many apps in Adobe’s lineup, Post is not only targeted at professionals, but instead wants to make it easy for anyone to turn their photos and text into “beautifully designed graphics,” the company says, then share them on social networks like Twitter, Facebook, Instagram, and Pinterest. For small business owners, bloggers, and other folks who need to promote themselves on social media, Post is a free, easy-to-use tool to create graphics like the one below: “Being social savvy is hard,” says Thibault Imbert, Adobe’s principal product manager. “It’s hard because not only do you need to create beautiful things every day to engage with your followers, but you need to do it a lot. For example, Canva provides online and mobile apps that help anyone creative banners, ads, blog post graphics, handouts, and more using a simple editor. Similarly, Adobe Post is straightforward to use, though it leverages concepts from Adobe’s pro tools like Photoshop and InDesign like the ability to layer images with text and filters.

Getting started is simple: Choose a base photo from your Camera Roll, search public domain photos, comb through your Lightroom or Creative Cloud libraries, or shoot a new image. On the app’s home screen, you’re able to browse through a curated selection of pre-made templates designed for social sharing to get started with your creation.

Color choices are wide, and since professional designers put this app together, you won’t be sharing something that looks like a photo with a ransom note attached, unless you want to of course. You can then add typography to your images, or select from one of Adobe Post’s “Design Filters.” The company explains that while Instagram popularized the concept of filtering photos, Adobe Post’s filters are a combination of a photo filter, typography, layout, and colors which basically transform your image with just a tap.

Every aspect of a Post image can be tweaked, from the text, which automatically changes shape and size as you adjust the size of the box, to the color palette, opacity, text alignment, and spacing. Adobe is of course, happy to let you know these apps will easily share assets if you are a Creative Cloud subscriber, and to a degree these apps are bait to get you in the Adobe world.

All the Adobe apps I have seen have been of very high quality, and that is just what I would expect from the world-wide leader in graphics and photography. Adobe is trying to capture the next generation of photo-editing geniuses by releasing visual storytelling tools like Post, the iPad app Slate, and the video-editing tool Voice. The most popular visual apps are Instagram, Facebook, and Snapchat, none of which offer the breadth and depth of editing tools that Adobe mastered long ago. The company is smart to supplement those social networks with artsy apps like Post, which Adobe says was designed with millennials in mind, but will really appeal to everyone.

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