Adobe Post for iPhone pretties up your pontifications

23 Dec 2015 | Author: | No comments yet »

Adobe has a new Social Photo App for iPhone.

Looking to promote your latest business or social venture on social media? Adobe unveiled a new social graphics app today called Adobe Post, which now joins an expanding suite of applications aimed at encouraging mobile creativity, including Adobe Slate, Adobe Voice, and several others.

Adobe is on a tear as we near the end of 2015, releasing a slew of new apps designed to help you be more creative in your photo- and video-editing projects. However, unlike many apps in Adobe’s lineup, Post is not only targeted at professionals, but instead wants to make it easy for anyone to turn their photos and text into “beautifully designed graphics,” the company says, then share them on social networks like Twitter, Facebook, Instagram, and Pinterest. For small business owners, bloggers, and other folks who need to promote themselves on social media, Post is a free, easy-to-use tool to create graphics like the one below: “Being social savvy is hard,” says Thibault Imbert, Adobe’s principal product manager. “It’s hard because not only do you need to create beautiful things every day to engage with your followers, but you need to do it a lot. Adobe just launched a new iPhone app, Adobe Post, that helps you create what it calls “social graphics.” Whether it’s adding text to a photo or designing an ad, Post lets you quickly create professional-quality images that are ideal for social media.

For example, Canva provides online and mobile apps that help anyone creative banners, ads, blog post graphics, handouts, and more using a simple editor. Similarly, Adobe Post is straightforward to use, though it leverages concepts from Adobe’s pro tools like Photoshop and InDesign like the ability to layer images with text and filters. Getting started is simple: Choose a base photo from your Camera Roll, search public domain photos, comb through your Lightroom or Creative Cloud libraries, or shoot a new image.

They are users who revolve around social media, whether a small business that uses Instagram to market its company, a non-profit that wants to promote a cause on Twitter, or an “influencer” who has a large following in any network. “They want to stand out from the crowd, they want to be heard, and do it in a beautiful way that’s more social. “We want to provide them with simple tools [that] communicate with impact,” Imbert adds. “Post lets anyone create eye-catching social graphics.” Apps like this aren’t new, but Post is connected to Adobe’s Creative Cloud, so you can download photos or other designs from your cloud library. However, you don’t need to be a Creative Cloud subscriber to use it; Post works as a standalone app, and the 1,200 x 1,200-pixel, square-shaped graphics are saved to your iPhone’s camera roll. On the app’s home screen, you’re able to browse through a curated selection of pre-made templates designed for social sharing to get started with your creation. Color choices are wide, and since professional designers put this app together, you won’t be sharing something that looks like a photo with a ransom note attached, unless you want to of course.

Imbert emphasizes Post’s ease and speed in mocking up a graphic. “There’s no design degree required, you could be using it on the bus, during a commute,” Imbert says. You can then add typography to your images, or select from one of Adobe Post’s “Design Filters.” The company explains that while Instagram popularized the concept of filtering photos, Adobe Post’s filters are a combination of a photo filter, typography, layout, and colors which basically transform your image with just a tap.

Every aspect of a Post image can be tweaked, from the text, which automatically changes shape and size as you adjust the size of the box, to the color palette, opacity, text alignment, and spacing. All the Adobe apps I have seen have been of very high quality, and that is just what I would expect from the world-wide leader in graphics and photography. Adobe is trying to capture the next generation of photo-editing geniuses by releasing visual storytelling tools like Post, the iPad app Slate, and the video-editing tool Voice. The most popular visual apps are Instagram, Facebook, and Snapchat, none of which offer the breadth and depth of editing tools that Adobe mastered long ago. The company is smart to supplement those social networks with artsy apps like Post, which Adobe says was designed with millennials in mind, but will really appeal to everyone.

You can choose a photo in your camera roll; take a new one with the camera; search for free public domain images; or pull from Lightroom and Creative Cloud. The app is easy and fun to use, and even if you have nothing to sell or promote, anyone with a creative spirit could certainly use Post to create original, funny meme images, or virtual holiday cards to share with friends and family on Facebook. While Adobe highlights the social aspect of the app, the resolution of the graphics is good enough to permit them to be printed as flyers or readapted for use in a PowerPoint presentation, provided you can work around a square image.

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