Adobe sounds the death knell for Flash

1 Dec 2015 | Author: | No comments yet »

Adobe Announces Animate CC As Replacement For Flash Professional.

Adobe is finally ready to say goodbye to Flash. Adobe Flash helped bring the Internet to life with slick graphics, games, animation, and apps, but its days are numbered: Adobe announced today that it’s rebranding Flash Professional CC as Animate CC.The software company Adobe has certainly progressed and evolved in the past couple of years, with CEO Shantung Narayan bravely moving beyond publishing to making the company a leader in marketing analytics. In an announcement last night, Adobe said that it will now “encourage content creators to build with new web standards,” such as HTML5, rather than Flash.

The company says that Animate CC will be “Adobe’s premier Web animation tool for developing HTML5 content.” Certainly, the Web is a different beast from two decades ago, when the first vestiges of Flash started to appear. Flash has been slowly dying over the past decade, in part due to an absence of support on smartphones and in part because it’s kind of become a scourge of the internet. Indeed, more than a third of all content created in Flash Pro is HTML5, according to Adobe, so this is more a “repositioning,” as it looks to distance itself from Flash and align itself with current and future standards. In 2010, it had quite a kerfuffle with Apple over Flash when Steve Jobs made it perfectly clear that iOS would not incorporate support for the publishing solution. “Flash was created during the PC era – for PCs and mice,” Steve Jobs wrote in April of 2010, the same month the original iPad was launched. “Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. Though Flash initially had great success as a tool for creating web games and animations, it has a number of downsides that have stood out more and more each year.

This doesn’t mean it’s ceasing support for Flash, however.The updated software, which will be out in early 2016, will still support Flash (SWF) and AIR formats “as first-class citizens,” according to Rich Lee, Adobe’s senior product marketing manager. Plus, as Adobe notes, while HTML 5 is great for web video, there’s still not yet a standard quite as good as Flash for web gaming and “premium video,” so it’ll need to stick around for at least a little longer.

But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.” “We believe that Apple … has taken a step that could undermine this next chapter of the web – the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time,” Adobe said in an ad. “In the end, we believe the question is really this: Who controls the World Wide Web? The company also said that it’s already working on Flash Player 12 and “a new round of exciting features.” Flash’s downfall has been a gradual process. With today’s announcement, Adobe also announced a partnership with Facebook to share security information from Flash-based games, to make sure that Flash stays patched and users’ keep out of harm’s way. Apple chose not to support Flash on iPhones, and Steve Jobs famously penned a thought-piece on the platform, in which he referred to the “closed” nature of a software that was created for a bygone era. “Flash was designed for PCs using mice, not for touch screens using fingers,” he said. In large part because of Apple and Google’s resistance, Flash never really caught on with mobile devices, but it’s still alive and well on the desktop and is particularly used by advertisers.

In 2015 alone, Flash vulnerabilities have led to targeted attacks, Twitch revealed that it’s switching to HTML5, Google Chrome started pausing “less important” Flash content, and Amazon stopped accepting Flash ads, while both Facebook and Mozilla called for an end to the software. Adobe will also add features to Adobe Animate CC, such as improved pencils and brushes, new vector-based brushes, a rotatable canvas, improvements when it comes to audio syncing and color changing. If similar interruptions occur in the future and disrupt our ability to provide social games to some or all of our users, our ability to generate Payments revenue would be harmed.” And so, there are many, from web developers to security researchers to computer users, who have been hoping for a while now that Flash would simply go away.

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