AH Primetime: YouTube Red Could Be Google’s Next Success

26 Oct 2015 | Author: | No comments yet »

ESPN To Pull Down Its YouTube Channel Over Rights Issue.

YouTube Red is the video platform’s new membership program that allows viewers to watch their favorite YouTube content without any ads and provides offline playback. YouTube Red will initially launch in the USA next week and will include YouTube Red and YouTube Music with YouTube Red Originals rolling out early next year. Upon debut, the service is due to have 99 percent of the content that people search for, Robert Kyncl, YouTube’s chief business officer, said this week, suggesting that ESPN’s official content isn’t a major draw. It will also give members ad-free playback, the ability to keep videos running in the background (without clicking out of the app to check an email), and the ability to save anything to a device for offline viewing.

This new service goes against the idea of user-created content that made the site so popular in the first place. (Natalie Goldstein / Daily Titan) YouTube, a site founded on free user-generated video streaming, reached an important milestone on Wednesday with the announcement of its new service: YouTube Red. In addition, the subscription will come bundled with a gaming app, a new YouTube kids section, and a YouTube Music app, which will be available later in the year. Red subscribers will enjoy ad-free streaming and download options, but come 2016 they will also be given exclusive content inaccesible to non-Red users. According to her, YouTube will have to make exceptions for ESPN if they want the sports network back. “Videos of partners who don’t update their terms will be made private, but we remain committed to working closely with these partners with the goal of bringing them on board”, said YouTube not mentioning the fact it meant fleecing the little $9.99 per month from them too, irrespective of no guarantee of generation of any fixed revenue.

YouTube has come up with a new creation ‘YouTube Red, ‘ to generate even more revenue, and it is now under scrutiny for the way the company has handled its leading stars. Hulu and Netflix however, don’t host millions of independent creators who were persuaded to participate with the subscription service (or risk their videos being marked private or unavailable).

Many of these YouTube creators have been up in arms about the contracts they were asked to sign, but some feel that the subscription service–shifting away from an ad model–will be advantageous, possibly creating even more viewership and revenue. YouTube Partners, for example, is a program in which popular channels can attempt to make profits from their videos by entering into a partnership with YouTube. YouTube is, of course, counting on it, and if all of the shiny tricks they’re unveiling isn’t enough to draw us in, they are offering a month long trial for the service, starting Oct. 28th, for the price that we’re all used to (free!). It doesn’t help the site flourish on its unique strengths, but rather feels as though it is attempting to mold itself into the likeness of other services.

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