, Inc. (AMZN) to Open a Real Life Store, (In Your Kitchen)

30 Jul 2015 | Author: | No comments yet »

Amazon launch their Dash button – so you can order products at the touch of a button. Literally..

Amazon is now selling its Dash buttons to anyone with a Prime account. Yesterday they officially launched Amazon Dash – a wifi-enabled button you place in your house, which allows you to order products at the touch of a button.

The firm today started selling the Dash Button, a large, wifi enabled button that can be used to reorder common household products such as washing powder or even drinks.Amazon’s Dash buttons, which let users of the online retailer order a variety of products with the press of a button, are now available to purchase — if you have a Prime membership.Amazon Dash buttons are either the peak of convenience or a step toward a commercial-rampant apocalypse, but whatever camp you happen to be in, you can now buy those amazingly awful and awfully amazing brand-specific buttons for $5 as long you’re a Prime member. For $5, you’ll never have to worry about picking up a case of Smartwater or pack of mac and cheese again — just hit the button and you’ll be restocked in no time.

The way these technological terrors/wonders works is you buy one (out of 18) buttons, and stick it in your pantry or laundry room or bathroom or dorm room or nursery or whatever, set up the button through your Amazon Prime account so you get exactly what you want, and then press it. Each button is individually branded (with brands from Olay skincare to Maxwell House coffee and Bounty kitchen towel), and they’re available for a one-off cost of $4.99 each. Talking through how it works, Amazon explain: ‘Use the Amazon app on your smartphone to easily connect to your home Wi-Fi and select the product you want to reorder with Dash Button. Once connected, a single press automatically places your order.’ ‘Amazon sends an order alert to your phone, so it’s easy to cancel if you change your mind. The Dash Buttons feels like a hardware middle ground between driving your ass to the store and some smart device knowing when you’re low on stuff and prompting you through a universal app (or maybe just ordering it for you).

Eighteen popular brands—Bounty, Tide, Cottonelle, Glad, Clorox, Gatorade, Maxwell House, Smartwater, Izze, Kraft, Larabar, Olay, Gillette, L’Oreal, Huggies, Gerber, Wellness, and, of course, Amazon Elements—are on sale now. Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered.’ Amazon Dash is currently only available in the USA, but if it proves successful, we’re sure it’ll be making its way over here in the not too distant future.

Eighteen products are covered by Dash buttons at present, from cleaning supplies to baby food, and presumably more will be added if these buttons are a hit. To ensure that your pet or child does not accidentally order you thousands of boxes of Huggies, you’ll get an alert on your phone to confirm purchases. Last year, Amazon revealed a digital “magic wand,” dubbed the Amazon Dash, with a built-in barcode scanner and microphone that let users quickly add items to an AmazonFresh shopping list. The e-retail giant, meanwhile, rolled out the red carpet for start-ups with its new Launchpad program that makes it easy for new companies to launch, market, and distribute merchandise to Amazon customers.

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