Amazon.com, Inc. Announces Unlimited Cloud Drive Storage At Competitive Prices

29 Mar 2015 | Author: | No comments yet »

Amazon Goes After Dropbox, Google, Microsoft With Unlimited Cloud Drive Storage.

Unveiled on Thursday, the new feature will be split into two tiers — one for backing up and storing photos only and another for backing up all types of digital files from MP3s to documents and movies.

For those who just want to back up photos, Amazon on Thursday launched a new unlimited photos plan, which lets you store an infinite number of snaps in Cloud Drive for $11.99 a year, or less than $1 a month. Rather than being merely competitive with leaders like Google Drive, Dropbox, and iCloud, Amazon has decided to undercut their pricing by more than half. Photographers looking to archive a huge collection of their image files now get unlimited storage for still image formats and 5GB of space for videos and other files for just $12 a year. However, from March 26, US customers can sign up for a three-month free trial of either storage plan. “Most people have a lifetime of birthdays, vacations, holidays, and everyday moments stored across numerous devices.

Unlimited Cloud Storage will let users get either unlimited photo storage or “unlimited everything” — covering all kinds of media from videos and music through to PDF documents — respectively for $11.99 or $59.99 per year. And, they don’t know how many gigabytes of storage they need to back all of them up,” Josh Petersen, director of Amazon Cloud Drive, said in a statement. “With the two new plans we are introducing today, customers don’t need to worry about storage space—they now have an affordable, secure solution to store unlimited amounts of photos, videos, movies, music, and files in one convenient place.” Even better—you can try out the service for free before making the investment. The move is a clear attempt by Amazon to compete against the likes of Dropbox, Google, Microsoft and the many more in the crowded market for cloud-based storage services. That’s compared to the $100 per year that individual Dropbox users pay for a plan capped at 1TB (there’s also a $15 per month unlimited plan for business accounts), $120 per year for 1TB on Google Drive, and $240 for the same amount on iCloud.

Dropbox, for example, offers unlimited storage as part of Dropbox for Business, Google also aims unlimited options currently at specific verticals, with its enterprise version, Drive for Work, its closest competitor; Microsoft also offers a business user-focused service for those who subscribe to Office 365. Amazon had previously offered a 5GB per month plan for free; it’s not clear whether those customers will be transitioned over to the paid photo-friendly plan, or will be upgraded to Unlimited Photos. It’s hard to stress just how much these new offerings—particularly the Unlimited Everything plan—disrupt the current state of the cloud storage pricing structure. While cloud storage prices have continued to decrease dramatically over the past few years, Amazon, with its market leading position in cloud storage has economies of scale that may make it difficult for rival companies to match its latest price cut.

No one else comes particularly close; according to a recent study from Synergy Research Group last, the company has a remarkable 27 percent market share in the space. While most of Amazon’s customers are businesses with large, complex infrastructural needs, the company is able to leverage its massive scale to drive down consumer-facing pricing. The payoffs seem clear enough; the more people are locked into Amazon’s cloud, the more likely they’ll be to buy Amazon’s digital video and music offerings, or even a Kindle Fire tablet. Given the much slower upload speeds of most consumer broadband connections, the prospect of switching from one storage service to another may be too daunting for many users.

Its user interface, like most of Amazon, can feel sloppy and unintuitive. “Unlimited” has a nice sound to it, but the majority of users currently don’t have much need for more than 1TB, if that. And perhaps most importantly, if you’re already deeply invested an an alternative provider—be it Dropbox, OneDrive, Google Drive, iCloud, or other—all those savings still might not be worth the hassle of switching.

Here you can write a commentary on the recording "Amazon.com, Inc. Announces Unlimited Cloud Drive Storage At Competitive Prices".

* Required fields
All the reviews are moderated.
Twitter-news
Our partners
Follow us
Contact us
Our contacts

dima911@gmail.com

ICQ: 423360519

About this site