Amazon hopes FIRE STICK will light up its video service

28 Oct 2014 | Author: | No comments yet »

Amazon Fire TV Stick: $39 Chromecast competitor with an actual remote (+video).

The Fire TV Stick will allow users to stream content in to their television sets from Amazon’s in-house video service along with other channels like ESPN, YouTube, Hulu Plus, Pandora, Prime Instant Video and many more. The dongle is being sold in the US market for $39 (about R400), or $19 for customers who subscribe to Amazon Prime, which gives customers free shipping and access to music, videos and other online content. It adapts a design which is similar to all streaming sticks mainly, a wi-fi-connected HDMI dongle that plugs onto the back of the TV set and is powered by a separate USB wire.

The new device includes Amazon’s “Advanced Streaming and Prediction,” which anticipates which movies and TV episodes viewers want to watch and buffers them for faster playback. “Fire TV Stick is not a gadget – it’s a seamlessly integrated service that brings together the features customers expect from Amazon,” a statement said. Microsoft earlier this year introduced its Wireless Display Adaptor, a similar thumb-drive-size gizmo that plugs into HDMI and USB ports in televisions, and then wirelessly connects with tablets, computers or smartphones running Miracast software. The Chromecast has been the best-selling electronic device on Amazon for a while now, and Amazon would surely be happy to see that top spot occupied by one of its own devices. You can also use the stick to project whatever is on the screen of your Fire tablet, Fire phone or Miracast-enabled tablet, including many newer models by Motorola, Samsung and Microsoft.

The square device, which just about fits in the palm of one hand, streams content from Netflix, Hulu and other video services much like Apple TV or Google’s Chromecast.

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