Amazon Officially Removes All Apple TV And Google Chromecast Listings From Its …

31 Oct 2015 | Author: | No comments yet »

Amazon is plotting a QVC killer for next year.

These tech giants are every bit as phenomenal as the fabled University of Michigan basketball team from the early 1990s. (I miss the baggy, yellow shorts and black socks!) If Amazon passes GE, it will become the sixth most valuable company. LOS ANGELES: Amazon has followed through on its plans to go nuclear on its competitors: The company removed all listings of Apple’s Apple TV and Google’s Chromecast streaming adapter from its website. After many years of speculation, Apple has finally released an Apple TV that can connect to an app store and run third-party apps, rather than the more limited Apple-supplied content channels that have been on the Apple TV since its very first generation.

So it’s no surprise that the company is plotting to turn its media streaming devices, the Fire TV and Fire TV Stick, into a shopping hub right on you television. Chen of The New York Times seemed especially surprised by how much he liked it–many of them noted that Apple faces some stiff competition in this market. The company confirmed the decision to stop selling both devices when contacted by Variety, sending a statement that read in part: “It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.” Blaming missing support for Amazon video on Google and Apple is somewhat misleading: Chromecast has long had an open SDK, allowing any publisher to add casting to their mobile apps. According to a report from GeekWire, Amazon AMZN -0.10% has quietly rolled out a shopping feature in these devices that lets users purchase items like Hershey’s candy or a FitBit Charge tracker from banner ads on the home screen.

Purchasing is done in just a few clicks, thanks to the user’s credit card already being on file with Amazon, and items are delivered for free for Amazon Prime customers. It’s much more likely that the real reason for the removal has to do with backroom business: Amazon has long feuded with Google over Android and Google’s app store rules, and the e-commerce giant may balk at Apple’s revenue sharing demands. But if that’s not enough, the online retail giant is apparently also planning to release its own shopping channel, à la QVC, except that purchases can be done right from the screen, according to the report. It’s possible – especially if oil prices don’t improve soon and Buffett’s investment portfolio – loaded with market dogs like IBM, American Express, Procter & Gamble, and Walmart – continues to lag the broader market.

Amazon is also looking to integrate this with its X-Ray feature, which uses Amazon’s IMDB subsidiary to display information about TV shows or movies like the actors or music, and have it display details about the products on the screen. Its acquisition of games streaming service Twitch last year could help it develop additional channels to promote and sell products in the form or shopping channels or shows. This is also something that Amazon is much better positioned to do than its competitors in the media streaming device space like Google GOOG -0.85% or Roku because of its existing and vast retail business — and relationships with brands.

While the possibilities are endless and Amazon is likely still thinking up ways to make you shop from your TV, one thing is for sure: it’s going to happen. It’s hard for me to imagine Apple releasing a brand-new TV device that would struggle to play higher-end games, but the current $69 model doesn’t run any apps at all, so it would still be a step up.

Deal.) Still, there is no denying that Apple, Google, Microsoft, Amazon, and Facebook are among the five most important companies for many businesses and consumers. Beyond running apps, such a product would also have another major feature: It would be a small, unobtrusive device to bring AirPlay support to any TV set. And then consider that those apps could also be used to transform TVs throughout an office into status boards (at IDG I velcroed iPads to the back of TV sets so we could run Panic’s Status Board app). It might also be nice to see an update or addition to the $99 AirPort Express that does what Google’s $35 Chromecast Audio does–supply audio via AirPlay to an external speaker or other output device. I’ve got a bunch of Bluetooth adapters that sort of do this, but I’ve found using them to be unreliable, and of course, they require that you stay relatively close for the connection to remain intact.

I find myself connecting my iPhone to speakers by the good ol’ headphone jack in most cases, which is dumb (and forces me to be next to the speaker to play anything, and give up the use of my iPhone if I’m not sitting right there). Once Apple can make a new Apple TV at a lower price, it will. (It might take a year or two.) The only question is, will that be a price cut to the existing $149 model, or a newer model that’s been engineered to be cheaper and hold down the bottom of the product family?

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