Amazon’s Push-to-Buy ‘Dash’ Buttons Go on Sale

30 Jul 2015 | Author: | No comments yet »

7 Questions For Anyone Who Wants Amazon’s Absurd New Dash Button.

The Dash Button — a stick-it-anywhere device that lets you order products with a single press — is now available to all Amazon Prime members. Yesterday they officially launched Amazon Dash – a wifi-enabled button you place in your house, which allows you to order products at the touch of a button. Each one corresponds to a specific brand, so if you want to be able to order, say, cat food and razors, you need both the Wellness and Gillette Dash Buttons. For $5, you’ll never have to worry about picking up a case of Smartwater or pack of mac and cheese again — just hit the button and you’ll be restocked in no time. Each button is individually branded (with brands from Olay skincare to Maxwell House coffee and Bounty kitchen towel), and they’re available for a one-off cost of $4.99 each.

The online retail giant knows you’re not going to stop feeding your cat, so it’s offering a way for you to re-up on minced chicken bits the moment you realize you need them. Eighteen popular brands—Bounty, Tide, Cottonelle, Glad, Clorox, Gatorade, Maxwell House, Smartwater, Izze, Kraft, Larabar, Olay, Gillette, L’Oreal, Huggies, Gerber, Wellness, and, of course, Amazon Elements—are on sale now.

Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered.’ Amazon Dash is currently only available in the USA, but if it proves successful, we’re sure it’ll be making its way over here in the not too distant future. Eighteen products are covered by Dash buttons at present, from cleaning supplies to baby food, and presumably more will be added if these buttons are a hit. You’re essentially paying five bucks (a couple cans of cat food!) for the benefit of not having to pull your phone out of your pocket to buy branded goods. To ensure that your pet or child does not accidentally order you thousands of boxes of Huggies, you’ll get an alert on your phone to confirm purchases.

Think about that for a second: If you’re a Dash Button customer, you already have a way to purchase anything you want via a few taps on your smartphone. Last year, Amazon revealed a digital “magic wand,” also dubbed the Amazon Dash, with a built-in barcode scanner and microphone that let users quickly add items to an AmazonFresh shopping list. The e-retail giant, meanwhile, rolled out the red carpet for start-ups with its new Launchpad program that makes it easy for new companies to launch, market, and distribute merchandise to Amazon customers.

Think about it: Each time you press this button, you’re not just filling your home with more plastic water bottle trash, you’re also amassing more waste via Amazon’s packaging.

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