Amazon Touts Record Black Friday Weekend Sales

2 Dec 2015 | Author: | No comments yet »

Amazon Touts Record Black Friday Weekend Sales. got into the holiday giving mood early this year by launching an ultra-cheap tablet. The number of things you could purchase on are seemingly endless, but holiday shoppers snatched up the company’s own devices more than anything else on Black Friday, Amazon said Tuesday.The online retailer AMZN, +2.15% said Tuesday the Thanksgiving holiday weekend marked a record sales period for its own devices, jumping more than three times compared with the Thanksgiving period last year. Thanks in part to newcomers like the Echo speaker and its Fire tablet, Amazon peddled three times as many of its tech gadgets this Black Friday weekend compared to last. Amazon’s Fire devices were the best-selling products across its platforms, with the tablet, TV and TV Stick among the favorites. “With a sub-$50 price point for one or $250 for a six-pack, we’ve reached a tipping point with Fire—it is our fastest-selling tablet ever.

We’ve already built millions—and we’re ramping up production to build millions more,” said Dave Limp, senior vice president of Amazon Devices, in a statement. The Fire TV is now the No. 1 streaming media player in the U.S., across all retailers, according to Amazon, though a recent Strategy Analytics report said that Chromecast had the most market share in the third quarter: 35 percent versus 16 percent for Fire TV.

Amazon Echo, a voice-activated device that can play music, answer questions and relay the weather report, among other things, was the top-seller among all products over $100. Analysts on Monday tipped Apple Inc.’s AAPL, -0.81% Black Friday performance to be the “strongest Friday sales in its entire history,” while Fitbit Inc. Amazon’s tablets represent an investment by the company to drive sales of content and other items through the devices, as the tablets themselves carry little to no profit margin. Consumers primarily filled their virtual baskets with electronics — Samsung TVs, Apple Watch and Beats by Dre headphones were among the top products sold, IBM says. As for Amazon’s competition, Walmart said that nearly half of the orders it has received since Thanksgiving Day were placed on mobile devices, which is twice as much as 2014, while mobile makes up 70 percent of its traffic.

Target, meanwhile, said the iPad was also a popular Black Friday item; “On average, Target sold an iPad every second throughout the day on Thanksgiving, [while] Apple Watch was especially popular in stores,” the company said. Of course, the entire tablet market is expected to contract by 8% this year, so Amazon may only be picking up a slightly larger piece of a shrinking pie. At Best Buy, customers bought twice as many wearables, including smartwatches and health-and-fitness trackers, as they did a year ago, according to the company.

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