Another top HTC designer leaves the company

29 Mar 2015 | Author: | No comments yet »

HTC Chief Designer Jonah Becker Abandons Ship After Just 11 Months On The Job.

Jonah Becker, who oversaw the design of HTC’s latest flagship smartphone One M9, resigned after being promoted to head of design in less than a year, the company said in a statement Friday.

Jonah Becker, HTC’s associate vice president of industrial design, announced on Twitter that he will be departing the electronics manufacturer after just 11 months on the job.“It’s been an amazing seventeen year journey with One & Co and HTC, but it’s time for a new adventure,” Becker said on Twitter. “Stay tuned for details of what’s next.” Both Becker and Croyle worked at One & Co, a design firm acquired by HTC. HTC didn’t cite a reason for Becker’s departure, which marks just the latest high-profile shakeup at the Taiwanese company as it continues to lose market share to smartphone rivals like Apple, Samsung and China’s Xiaomi.

HTC has in recent years lost several key executives, including marketing, design and product chiefs who played a crucial role in the company’s ascent. He had taken over for Scott Croyle, who served as the company’s lead designer from 2008 until April of last year, and has since moved on to take a design role at San Francisco-based NextBit Systems. Becker’s exit also follows HTC’s move last week to name Cher Wang as CEO, replacing longtime chief Peter Chou, who remains at the company as head of a new “Future Development Lab.” Last week, HTC elevated co-founder Cher Wang to CEO, with former CEO Peter Chou moved to a position overseeing “product innovation,” as a company release put it. The company’s global market share has dropped to below 2% from double digits within three years, as it has been bleeding sales to both high-end rivals such as Apple Inc. and Samsung Electronics Co. and low-cost players like Xiaomi Inc.

It managed to reverse a two-year slide of revenues late last year, but it was still a far cry from its heyday a few years back when it was the top seller of Android smartphones. More from WSJ.D: And make sure to visit WSJ.D for all of our news, personal tech coverage, analysis and more, and add our XML feed to your favorite reader.

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