App Store on iOS Begins Identifying Apps With Universal Support for Apple TV

11 Dec 2015 | Author: | No comments yet »

Apple Names It App Of The Year.

Likely in hopes of boosting its holiday sales, Apple has surprised a number of iPhone owners by displaying unsolicited pop-up ads within the App Store application that promote the iPhone 6s.A new report out today details the growth of the Apple TV App Store in the month or so it’s been live, noting that the store has already grown to include 2,624 applications, the majority being games.

It’s pretty simple to use: You open the app, click “broadcast,” title your subject, start recording and now your Twitter followers can watch your live video stream. The ad’s text, meanwhile, reads “iPhone 6s Ridiculously Powerful.” The reaction to the ads, first spotted by the blog Cult of Mac, has not been pleasant so far. Details of apps broken down by category was also included in the company’s analysis, and not surprisingly, “Games” was the most popular category with 1,002 apps (or 38% of all apps). It’s an impressive number, considering the device has been available for just a little under six weeks old and a clear indicator that developers remain optimistic about the young platform. Apple called Enlight for iPhone “the best all-in-one photo editor [providing] powerful tools that are easy to use,” and said Lara Croft GO “floored us with its beauty and clever design.” Enlight, by Israeli developer Lightricks (designed in a challenge to Adobe), and Lara Croft GO, by Japan’s much-loved Square Enix, won app and game of the year, respectively, in Apple’s ‘Best of 2015’ round-up released Wednesday.

There’s some irony here as well, given that Apple introduced ad blocking capabilities with the release of the iOS 9 operating system, which allows web users the ability to better control how much advertising they’re exposed to when using their mobile devices, plus block other content that slows down browsing. The report confirms the popularity of some of these additional categories, noting that behind Games and Entertainment, the next next most popular were Education, Lifestyle, Utilities, Music, Health & Fitness, Photography, News and Sports. And a search for “Music,” also around the same time last year, didn’t immediately return a list of streaming apps, but instead showed an ad for iTunes radio. According to the report, the top categories of apps actually being downloaded are Entertainment, followed by Games, News, Sports, Education, then Weather, Finance, Music, Photography and Utilities.

All that being said, it’s still early days for Apple TV – the store is seeing 447 new apps added every week, and with that rate of growth, these trends could change at any time. He said the makeup of new Apple TV purchases are split down the middle, with half made by customers upgrading from an older Apple TV, while the other half is first-time Apple TV owners.

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