Apple Aims to Boost Mobile Device Sales With Cisco’s Help

31 Aug 2015 | Author: | No comments yet »

Apple Aims to Boost Mobile Device Sales With Cisco’s Help.

CUPERTINO, Calif. Huge enterprise player Cisco and Apple announced a “Fast Lane” for iOS enterprise users, which promises a more streamlined and optimized experience for those enterprise customers using Cisco networks and products.

Apple Inc. is teaming up with Cisco Systems Inc. to make its mobile devices work better with corporate networks using Cisco’s equipment, part of a push by Apple to expand sales to business customers.Apple® and Cisco® (NASDAQ: CSCO) today announced a partnership to create a fast lane for iOS business users by optimizing Cisco networks for iOS devices and apps, integrating iPhone® with Cisco enterprise environments and providing unique collaboration on iPhone and iPad®. “iOS is the world’s best mobile platform, and nearly every Fortune 500 and Global 500 company today has put iOS at the center of their mobile strategy,” said Tim Cook, Apple’s CEO. “iPhone and iPad have become essential tools for the modern workforce and are changing the way work gets done.Last week we posted a report titled “This Year’s BoxWorks Fireside Conversation Event will have Apple’s CEO Discussing the Impact of iOS in the Enterprise.” Tim Cook is likely to talk-up the Apple-IBM MobileFirst platform and how well iOS devices are doing in the enterprise.After the huge IBM deal Apple inked not too long ago, the company has struck a similar deal with another gigantic corporation, Cisco Systems, which should help it further increase iPhone and especially iPad sales.

— Apple is leaning on Cisco Systems’ expertise in Internet networking gear in its latest attempt to sell more iPhones and iPads to corporate customers. Together with Cisco, we believe we can give businesses the tools to maximize the potential of iOS and help employees become even more productive using the devices they already love.” “Ninety-five percent of companies in the Fortune 500 count on Cisco Collaboration and Cisco networks to help their teams be more productive,” said Cisco Executive Chairman John Chambers. “Through this engineering and go-to-market partnership, we’re offering our joint customers the ability to seamlessly extend that awesome Cisco environment to their favorite iOS devices. With Cisco’s help, Apple’s mobile devices should communicate “more effectively on corporate networks where Cisco gear is widely used,” the Journal notes.

There’s a lot of words here and not a lot of meat, but what it seems like Apple and Cisco is working on is an environment to enable easier onboarding for enterprise users. While Apple is pursuing a bigger slice of the market for corporate users of smartphones and tablets. the likes of IBM and Cisco are looking for opportunities in the mobile-computing boom. There’s no reason for a corporate customer to use phones that aren’t good for their employees simply because it’s easy to get your software onto it.

For example, people using the iPhone to join a conference call will be able launch a video-conference and Cisco’s Spark chat application with one click, instead of having to pull up each application separately, Trollope said. With Apple’s support, Cisco will deliver experiences specially optimized for iOS across mobile, cloud, and premises-based collaboration tools such as Cisco Spark™, Cisco Telepresence® and Cisco WebEx® in order to deliver seamless team collaboration and reinvent the meeting experience. We’re always on the go – working from anywhere in the world at any time, and we’re increasingly dependent on our mobile devices to keep us connected. We want the best user experience regardless of where we are, and we want to know that we can always connect, that our connection is secure, and that our enterprise apps will simply work.

Cisco is also developing ways to help companies prevent network slowdowns when Apple releases updates to its iOS software, by storing parts of Apple’s software code so that iPhone owners on Cisco networks won’t have to download it from a far-off data centers. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple has said that more than 95 percent of large companies have employees using its products, mostly because they insist on being able to use their personal devices for work. Cisco is the worldwide leader in helping companies seize the opportunities of tomorrow by delivering the amazing results that come from connecting the previously unconnected.

Together, we will enable mobile apps and experiences that deliver the quality and experience we need while meeting enterprise requirements for management and security. Apple has only recently started to customize its products for office workers’ specific needs. “Apple’s closed nature has always made it very difficult for enterprises to use iOS because they cannot customize it,” Rana said. “This could make their products somewhat more appealing to enterprise IT. With approximately 70,000 partners, Cisco is very well positioned to provide our customers with next generation networking, security, data center, and collaboration products and solutions that help them achieve their desired business outcomes.

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