Apple approved Microsoft filming new holiday-themed ad outside iconic NYC …

2 Dec 2015 | Author: | No comments yet »

Microsoft Shares a Message of Peace and Harmony at the Fifth Ave Apple Store [Video].

Microsoft released a new holiday-themed commercial on Tuesday that shows workers leaving the company’s own store in New York City, walking five blocks down the road and caroling in front of Apple’s flagship store.

The ad says the scene was filmed on Nov. 16, right before the holiday shopping season kicked off and Microsoft and Apple inevitably found themselves fighting over the same pool of customers. To celebrate the holidays, Microsoft employees, who were selected from across the country, gathered together, meeting each other for the first time, at the new Microsoft 5th Ave Store to spread some holiday wishes. The ad concludes with the image of Apple and Microsoft employees hugging and the words, “spread harmony.” But we’ve seen a softer, kinder side of Microsoft more recently. These Microsoft team members – along with members of a Harlem youth choir – assembled at sunset on the plaza outside the Apple store and surprised a large crowd of shoppers, tourists and passers-by with a beautiful rendition of Jill Jackson Miller’s iconic song, “Let There Be Peace On Earth.” Several Apple employees joined the Microsoft team in a celebration of unity and good cheer at the song’s conclusion. The performance and celebration was filmed and will be made into a national television commercial as well as be distributed through Microsoft’s social and digital media channels and will play throughout the holiday season.

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