Apple Back-to-School 2015 Promo: Free $200 Beats Solo2 Headphones

24 Jul 2015 | Author: | No comments yet »

Apple Back-to-School 2015 Promo: Free $200 Beats Solo2 Headphones.

Apple launched its 2015 Back to School deal today, offering those who purchase a new Mac, under education pricing, a free pair of Beats Solo 2 on-ear headphones. Only qualified education individuals are eligible for the promotion, which Apple defines as higher education students, parents and employees, or K-12 employees, board members and officers.

Apple has not yet announced the promotion in the United Kingdom, France, Germany, Italy, Denmark or several other European countries that have offered the deal in previous years. That means teachers or administrators and other employees at a public or private K-12 school, or employees, students or parents of a student at a higher-education institution.

In both cases Apple will give students an instant credit of 9.95 – although people opting for the wireless headphones (available in space gray, silver, or gold) will have to cough up an extra $100 to make up the difference in price. This year’s headphone giveaway leverages Apple’s recent purchase of the Beats brand: Shoppers get a slightly more valuable gift, but because Apple makes that gift at an incredibly low cost, the company actually comes out ahead. After years of excitement for the free iPods coming from this promotion, this deal has turned somewhat lackluster in the last couple years with Apple just offering $100 gift cards to its App Store.

It’s a pretty fun and stylish bonus, especially given that you have your choice of colors (Gloss Black, Gloss White, Gloss Red, Gloss Blue, Gloss Gray and Gloss Pink). Perhaps by shifting back to offering a consumer product with the promotion, Apple can heighten excitement amongst customers while also bringing its Beats headphone line some more respect. By giving away Beats headphones instead, Apple is not-so-subtly drawing attention to its recently launched Apple Music streaming service, which largely leverages the previously launched Beat Music subscription service.

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