Apple continues to struggle with App Store and iTunes Store

26 Mar 2015 | Author: | No comments yet »

3 Tips to Help You Stand Out From the App Pack.

Every few years, a strange affliction breaks out in Silicon Valley. Since iOS and Android edged their way to the top of mobile device market share, consumers, business leaders and tech pundits alike have argued over which is more secure.NEW YORK: Google Play Store and Amazon App Store have a variety of apps to choose from but when it comes to deciding which one is the best, then how do you choose? The disease, Facebook Second Guessing Syndrome, has as its worst symptom an embarrassing tendency to predict an early peak for the fortunes of the world’s largest social network.

After pondering the announcements at CES, Mobile World Congress and the Apple watch event, I’m even more convinced that consumer technology will continue to profoundly impact enterprise technology. An outage today marked yet another occasion where two of the company’s most significant marketplaces were subjected to being left blank in many instances. These applications occupy valuable real estate and memory on consumers’ devices, so a user naturally becomes selective about which ones get the privilege of staying.

Apple users in many regions of the world are unable to access their host App Stores and iTunes, getting the so called infamous ‘Service Unavailable’ message. To techies who laud Apple for its hardware and software design or Google for its data-crunching prowess, Facebook has long looked a little frivolous and more than a tad faddish. The major difference between this outage, and those which have typically been experienced historically is that the outage wasn’t actually giving an error, or “failure to connect” message – which typically accompanies an issue like this. That’s despite various potential threats to its dominance — the rise of alternative social networks, a shift from desktop computers to mobile phones and the perpetual technological fickleness of young people.

Google’s Larry Page explained his “toothbrush test” to assess the worth of a company: Is this something you’ll use once or twice a day, and does it make your life better? Facebook has even managed to reap substantial profits from its operations, beating analysts’ expectations in every quarterly earnings report over the past two years. There isn’t any certainty with regards to why it’s happening, but the fact that it’s happening more frequently and happening with little warning is giving users pause while they’re downloading their apps.

The world wide mishap in the App Store affects users through many ways like the non-availability of any top chart applications either free or paid and other content that prompts the aforementioned messages. Now, as the company holds a developer conference this week in San Francisco, another theory arguing that Facebook’s success may be illusory has been making the rounds. Even as Apple quickly addresses the issues, it would seem now some users are asking – “how soon will this happen again?” It’s hard to blame them, too. For example, the Glow app, which recently secured $17 million in series B funding from VCs including Andreesen Horowitz, is leveraging big data to help women track their fertility cycles. The trouble, the theory goes, is that Facebook is increasingly depending on these ads, many of which are run by other start-ups hawking their own apps.

For some industry observers and market analysts, Facebook’s reliance on money from other app companies looks like the making of an unsustainable monoculture — not a lasting business, but something spun up in the heady froth of a venture capital smoothie. “There are now a number of revenue streams that are being driven by venture dollars,” Bill Gurley, a prominent venture capitalist who has been warning of a tech bubble, said recently in an onstage interview at the South by Southwest festival in Austin, Tex. “Facebook and a little bit of Twitter’s revenues are now coming heavily from mobile downloads. The mobile industry has by and large relied on the Open Handset Alliance, a group of major carriers, manufacturers, and others who abide by certain best practices (such as using Google Play as the main app store) in making and selling Android devices. This time, Apple seemed to be significantly more proactive when it came to addressing the issues at hand and getting their stores back online and ready to go. Only the error that “No Top Charts Content Available.” Even if a user could view a listing on these content stores they couldn’t download anything.

Those ads are now an increasing percentage of their revenue, and they’re being spent by these excessive venture dollars.” The notion that Facebook and other social networks will suffer most deeply when the bubble bursts sounds plausible because it rehashes the last tech boom and bust, when advertising revenue run-ups at huge web portals (remember those?) turned out to be funded mainly by venture capital investments. In 2001, revenue at Yahoo — the largest portal, and something like the Facebook of its time — plummeted by almost $400 million when start-ups stopped spending during the bust. The more these economically priced, yet still competitive, devices flow into the market, the more we will see them – and unvetted apps – flow into the enterprise via Bring Your Own Device. Recommendations that really resonated resulted in reactions like, “You really get me!” and, “This is awesome.” However, if we were off the mark, customers felt that these recommendations were mere ploys to serve them advertising. After you access a bunch of data, ask yourself, “So what?” Fitbit and Jawbone do a good job of suggesting ways to stay active, beyond the steps you’ve already taken; to hydrate, because you’re still gulps away from the recommended amount; and to improve sleep, because those erratic lines indicate restlessness.

Users can download from the official Google Play app store, but they can also visit third-party marketplaces and download apps as attachments in email. LinkedIn addresses this by guiding users to flesh out their profile to “completeness,” thereby making someone more easily found and likely eligible and sought after for new opportunities. Lopez Research clients are asking about wearables, which means IT and marketers are anticipating a day when business data is sent to our wrists or our glasses. But in an effort to court businesses, Apple provided a mechanism to distribute these applications to the thousands of employees an enterprise has through something called an enterprise provisioning profile. We’ve all heard the saying, “Timing is everything.” All the awesome info in the world can be translated into personalized insights and recommendations, but the right timing can be critical.

Aberdeen Group found that mobile apps that leverage personalized push notifications increased their average conversion rate by 8.8 percent in 2014 (vs. 2013). It’s the effort to reach these paying customers — and not venture funding — that is often the reason for all the money pouring into ads for apps. As enterprises have expanded their home-grown app offerings by the hundreds, employees are now receiving many more of these notifications on iOS devices.

They appear in your Facebook News Feed or Twitter stream and encourage you to download apps from companies that make mobile games and e-commerce and travel services; they also come from big brands like Target and Chase. According to Cathy Boyle, an analyst at eMarketer, a research firm that studies the online advertising business, the market for app-install ads is growing rapidly. While all eyes have been on Google Glass and Vuzix in the enterprise space, I’d put money on one of these more consumer gaming oriented companies partnering with a software company to offer compelling enterprise software. Traditional network security, device security and application security, on top of app vetting, will all work toward one common goal: a safer corporate network and protected personal data. In this way, apps for ads on social networks perform the same function as the highly successful ads for websites that Google runs alongside its search results — they show people something that they might click on and pay for, based on a combination of users’ interests and a business’s willingness to pay.

For example, a consumer can unlock access to their computer and log into commerce sites using facial recognition, voice and a third factor authentication such as a smartphone. Acquiring new customers through app ads is “100 percent based on data,” said Bernard Kim, senior vice president for social and mobile publishing at the video game developer Electronic Arts. “We have the ability to track the players that we get through these networks very carefully, and we know what the profitability looks like on a player, so these ads are a very effective tool for us to bring in the players that we want to engage with our titles.” Skeptics remain. Several recent venture-funded flops, including Groupon and Fab.com, were tripped up by huge marketing spending that did not lead to lucrative long-term customers. If many of today’s money-burning, venture-funded app companies — Uber, Lyft, Airbnb and many more — are also overestimating the value of each new customer, could they wake up one day to find they’re spending too much on app ads? And imagine how Google’s Android Auto and Apple’s CarPlay might evolve to change fleet tracking and preventative maintenance for logistics and automotive companies.

But when today’s start-ups look at these ads, “They’re asking, ‘Can you put a dollar in and get two dollars out?’ If you can, you spend, and if you can’t, you don’t.” Sure, Mr. What’s important is not where the innovation was originally targeted, but how a company takes an innovation from any market and creatively applies it to their business.

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