Apple enlists Stephen Curry and Jamie Foxx to make it look cooler

26 Oct 2015 | Author: | No comments yet »

Apple Shares New iPhone 6s Ads Focused on Cameras and ‘Hey Siri’.

The Golden State Warriors guard and reigning league MVP showed up in a new Apple ad posted on Sunday showing off his well known shooting skills while demonstrating the slow motion playback abilities of the iPhone 6S. In addition to the Curry appearance, the clip also features demonstrations of the smartphone’s improved 12MP iSight camera and new Live Photos feature. This time, Foxx is paired with Siri, alternately flirting with the digital assist in “Crush,” and then using the software to choose a script using Siri’s “flip a coin” feature (which has been around for several years).

The new star-driven series of commercials not only helps Apple tout its latest mobile wares, but also reminds competitors that the company is still on top, and has the celebrity support to prove it. The new ads continue Apple’s “the only thing that’s changed is everything” campaign, focusing on the improved cameras and hands-free “Hey Siri” functionality on iPhone 6s. They’re more about getting users used to talking with Siri hands-free, now possible thanks to the new iPhones’ M9 motion coprocessor technology that allows Siri to always be ready to chat without ever significantly draining your battery life.

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