Apple hires away Nvidia’s director of deep learning software, suggests work on …

26 Oct 2015 | Author: | No comments yet »

Apple poaches Nvidia deep learning exec for rumored self-driving car project.

Following CEO Tim Cook saying that the car industry is ripe for a major disruption, Re/code reports that Apple has hired Jonathan Cohen, Nvidia’s director of deep learning. While many only associate Nvidia with phone and computer chips, the company has recently been entering the car market, specifically in the form of autonomous vehicles. Nvidia has recently started selling its chips to car manufacturers, who then use those chips to power cameras and radars that do the behind-the-scenes work of allowing a car to drive autonomously.

The deep learning of the chips is a form of artificial intelligence that allows companies to train computers to process patterns from a large view of visual data, i.e. through a camera. Specifics on Cohen’s role at Apple are unclear, however, with his bio simply reading “Software at Apple.” Prior to his time at Nvidia, Cohen had a stint at Sony Pictures, working on simulation technology. Apple is believed to be developing an electric vehicle under the codename Project Titan, with the company already testing the vehicle at a secret test track.

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