Apple Inc A9 chip cores in iPhone 6s and 6s Plus deliver a processor punch to …

26 Sep 2015 | Author: | No comments yet »

Come See How Good the iPhone 6S and 6S Plus Camera Looks.

SAN FRANCISCO/SYDNEY (Reuters) – The iPhone 6s and 6s Plus hit stores around the world on Friday, kicking off what is expected to be a record weekend of sales as customers scrambled to buy Apple Inc’s marquee product in pink for the first time. A cheer rose through the Georgetown Apple store at around 8:10 this morning when the first customer finished purchasing the latest iPhone — a rose gold iPhone 6S. Eager buyers – joined by at least one robot – flocked to Apple stores from Sydney to New York and San Francisco, itching to get their hands on new models boasting an improved camera and a screen feature Apple calls ’3D Touch’, which performs different functions depending on how hard a user presses. “It’s very intuitive. When you’ll get it, however, may be another story. (Thanks, Obama Pope Francis.) When you get it, you’ll probably do the exact same thing we did when we finally got our hands on a new Rose Gold 6S: say “damn, that’s pink.” Then, you’ll poke at a couple of 3D Touch-enabled icons, and then of course, you’ll take some pictures. But that was nothing compared to the thunder that roared out when the more than one hundred iPhone fans lined up outside spotted Apple chief executive Tim Cook heading to the store nearly an hour later.

I’m really excited to see what developers do with it,” Leah Bentley, a 22-year-old software developer from Emeryville, California, said inside Apple’s San Francisco store after purchasing her phone. You firmly press on the display to try this new, magical, 3D Touch feature (the first time, you probably do it wrong, and your apps wiggle just like they used to).

For all the sophisticated technology packed into the new iPhones, customers interviewed by Reuters were most excited by a more low-tech feature: the ‘rose gold’ finish, a new shade that Apple introduced with the current phone. We’ve only had this phone for a few hours, but here’s our first thought: Apple hasn’t exactly crushed the competition to a bloody pixelated pulp, but it’s definitely leveled up. The novel hue – essentially sparkling pink – accounted for more than a third of early in-store sales, according to FBR Capital Markets analyst Daniel Ives, citing conversations with buyers. It’s not just Apple’s native apps that will work with 3D Touch; today a bunch of third-party app makers started rolling out updated versions of their apps that support the feature as well. It will also be a big test of a new Apple program to allow customers lease their phones and upgrade when new models are available. “I study corporate law — so it’s an honor…

The new 12-megapixel sensor was designed specifically for this purpose, of course: to provide more detail, which means more room for cropping and editing. I’ve studied everything about him,” Rios said about Cook, and even compared him to another recent Washington guest. “I got to be next to the Pope earlier this week by accident, so this was just icing on top of the cake,” he said. Analysts expect 12 million to 13 million phones to fly off the shelves in the first weekend, up from more than 10 million last year when the launch of the hugely successful iPhone 6 was delayed in China, the world’s biggest smartphone market. In a weird way, the iPhone’s becoming a professional-level photography tool, and the 6S seems to go a long way toward giving pros the kind of access and raw data they want.

Rios said he couldn’t quite decide which meeting was more exciting. “I try not to mix business and religion, both are great.” Brian and Amy Ruddell stopped in the middle of picking out their new iPhones to get pictures with Cook. Apple, whose shares were largely unchanged on Friday, has said pre-orders suggested sales were on pace to beat last year’s first-weekend performance. The pair, who consider themselves Apple devotees, said they drove up from Lusby, Md at 5:15 a.m. this morning and were turning the iPhone launch into a D.C. day trip.

Apple has said just a fraction of its customers have upgraded to the iPhone 6 – analysts estimate less than 30 percent – suggesting there is room to grow. Instagram is one of the few third-party apps we’ve seen so far that utilizes the “peek and pop” feature of 3D Touch, which means you can see a preview of the actual photos within the app when you’re on someone’s profile page, not just get a sub-menu of actions from the app icon.

Pictures are still incredibly color-accurate, occasionally to a fault—Apple wants you to see the world exactly as dark as it is, even if that means you can’t see anything in your photo. Still, Apple has only about 16 percent of the global smartphone market compared to 81 percent for devices running Google Inc’s Android system, according to tech research firm IDC’s projections for this year. More important than customer appetite for upgrades is sales outside the United States, particularly in China, said Aaron Rakers, an analyst at Stifel Nicolaus & Co.

Shares of audio chipmaker Cirrus Logic Inc jumped 15 percent after iFixit’s tear-down revealed that Apple had used its chips, as it did in previous iPhones. Lacklustre offerings this year from Samsung Electronics Co Ltd <005930.KS> will help Apple stand out in the marketplace, said analyst Patrick Moorhead of Moor Insights & Strategy.

You can mute it for an hour using 3D Touch, too. 3D Touch in Shazam pretty much ensures you’ll never miss a Shazam opportunity because it took you too damn long to open the app. He said he expected the 6s to eclipse the 6 “over the long haul.” (Reporting by Pauline Askin in Sydney, Siddharth Cavale in New York, Julia Love in San Francisco and Supriya Kurane, Lehar Maan and Anya George Tharakan in Bengaluru; Writing by Lincoln Feast and Robin Paxton; Editing by Stephen Coates, Ted Kerr and Bill Rigby) We’ve only just begun testing the new iPhone (there’s a club for people who get early access, and we ain’t in it!), but if you’re considering getting in line or hopping onto Apple.com today, take a look at the photos above first.

Naturally, the app makers would probably rather have you opening the app for that than eschewing the app experience entirely. (Also, pro tip, it is not too difficult to look out the window and see what the weather is, too.) I can’t say I frequently assess the stargazing conditions in my area of the planet, but maybe we should all spend a little more time looking up rather than down at our phones.

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