Apple iPhone 6s 3D Touch: Apps that work and functions provided (screenshot …

26 Sep 2015 | Author: | No comments yet »

Apple’s pink iPhones prove popular as record weekend sales expected.

The iPhone 6s feels instantly a tad heavier and bulkier than its predecessor, but the feeling of “different” wears off minutes later when you delve into the capabilities of this new, slickly designed and, of course, gorgeous phone. Eager buyers — joined by at least one robot — flocked to Apple stores from Sydney to New York and San Francisco, itching to get their hands on new models boasting an improved camera and a screen feature Apple calls ‘3D Touch’, which performs different functions depending on how hard a user presses. “It’s very intuitive.

But if I were to lay the iPhone 6 beside a 6s and ask you to play around for a minute on each one, I doubt you’d be able to tell which is the new and improved version. I’m really excited to see what developers do with it,” Leah Bentley, a 22-year-old software developer from Emeryville, California, said inside Apple’s San Francisco store after purchasing her phone. For all the sophisticated technology packed into the new iPhones, customers interviewed by Reuters were most excited by a more low-tech feature: the ‘rose gold’ finish, a new shade that Apple introduced with the current phone. Of course, we are nearly forced to cover up our smartphone jewelry with ugly cases, even more so with the last two models featuring rounded edges that undoubtedly lead to more floor impacts. The novel hue — essentially sparkling pink — accounted for more than a third of early in-store sales, according to FBR Capital Markets analyst Daniel Ives, citing conversations with buyers.

One store at least was buzzing, as Apple chief executive Tim Cook made a surprise visit to company’s store in Georgetown, Washington, to raucous cheers from employees and shoppers. Analysts expect 12 million to 13 million phones to fly off the shelves in the first weekend, up from more than 10 million last year when the launch of the hugely successful iPhone 6 was delayed in China, the world’s biggest smartphone market. Apple, whose shares were largely unchanged on Friday, has said pre-orders suggested sales were on pace to beat last year’s first-weekend performance. It usually announces first weekend sales on the following Monday. “I obviously have my work and other things to attend to and can’t spend two days lining up so my boss at work suggested I take one of the robots down and use it to stand in my place,” she said, via an iPad mounted on top of the wheeled robot.

Still, Apple has only about 16 percent of the global smartphone market compared to 81% for devices running Google Inc’s Android system, according to tech research firm IDC’s projections for this year. More important than customer appetite for upgrades is sales outside the United States, particularly in China, said Aaron Rakers, an analyst at Stifel Nicolaus & Co. Repair firm iFixit, which opened up an iPhone 6s and 6s Plus on Friday, said battery capacity was down “a bit”, probably to accommodate new features.

A few more little conveniences would have generated more good-will capital with fans who show up loyally each year to spend gobs of money on a product that is often just an incremental improvement. Shares of audio chipmaker Cirrus Logic Inc jumped 15% after iFixit’s tear-down revealed that Apple had used its chips, as it did in previous iPhones. Lacklustre offerings this year from Samsung Electronics Co Ltd will help Apple stand out in the marketplace, said analyst Patrick Moorhead of Moor Insights & Strategy.

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