Apple Music loses 4.5M subs after trial expires

20 Oct 2015 | Author: | No comments yet »

Apple CEO Tim Cook Talks New Frontiers at WSJDLive 2015 — Live Blog.

Apple CEO Tim Cook used his appearance at the Wall Street Journal’s WSJ.D Live conference Monday night to share some new metrics about Apple Music: The music subscription service now has 6.5 million paying subscribers, according to Cook, with an additional 8.5 million consumers currently enrolled in the service’s free three-month trial period. On stage with Wall Street Journal editor-in-chief Gerard Baker, Cook shared some thoughts on the future of the car industry, without explicitly confirming Apple’s potential entry. “We’ll see what we do in the future,” he told Baker. “But I do think that industry is at an inflection point for massive change.

– Apple Music’s free 90-day trials began running out a few weeks ago, and the company has already lost 4.5 million subscribers who declined to keep paying. Cook once again stressed human curation as the key differentiator between Apple Music and competitors like Spotify, despite the fact that all major music services use human curation in some form or shape.

The Apple TV costs $149 for a 32GB model and $199 for the 64GB version, and Apple will start taking orders on Monday for shipping by the end of the week. Admiral Michael Rogers, director of the National Security Agency, opens the conference with a discussion on the delicate balance of spycraft as countries amass cyberweaponry on an unprecedented scale, and as the tech industry fights to shield its customers’ privacy. So a lot of the major technologies in the car shift from today’s combustion engine centric kind of focus, and so it would seem like there will be massive change in that industry.” Turning to current products, Cook announced that pre-sales for the revamped Apple TV begins Monday, and that the $149 product will be available the following week. Bill Gurley, the veteran venture capitalist who sounded the alarm on Silicon Valley risk, will expand on what’s next for an industry where companies are hot and valuations are hotter.

The set-top box will bring apps to TV viewing, and offer voice control search via Apple’s Siri personal digital assistant.The current Apple TV sells for $69. Follow USA TODAY tech columnist and #TalkingTech host on Twitter, where he’s @jeffersongraham and follow his daily audio and tech reports here and on iTunes, Stitcher, TuneIn and SoundCloud. The new Apple TV features beefier hardware, and for the first time comes with an app store open to all developers, which should guarantee many more apps coming to the platform.

A session with model-turned-entrepreneur Tyra Banks will tackle how to empower female founders, while Dallas Mavericks owner Mark Cuban will offer investing insight from a “shark.” Yuri Milner is personally funding a $100 million search for extraterrestrial life.

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