Apple Negativity Starts Early And Takeovers Galore

30 Sep 2015 | Author: | No comments yet »

Apple Music, iTunes Movies, iBooks Hit China.

Apple products mainly the iPhones fetched about USD 17 billion revenue in the first quarter in China making it the second biggest market for the company after the US.China’s Apple Music, which already includes millions of songs, features music from local artists, including Eason Chan, Li Ronghao, JJ Lin and G.E.M., as well as a wide range of international musicians, such as Taylor Swift and Ed Sheeran. “Customers in China love the App Store and have made it our largest market in the world for app downloads,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services, in a statement on Tuesday night. “One of the top requests has been more great content and we’re thrilled to bring music, movies and books to China, curated by a local team of experts.” Apple Music will cost 10 yuan ($1.57) a month after the same three-month free trial available in the U.S. (famously slammed by Swift). iTunes movies range from 5 yuan ($0.79) for HD rentals to 18 yuan ($2.83) for HD purchases.Chinese Apple lovers have been enjoying the iPhone for some time, but the iTunes Store —one of the drivers of the smartphone’s early success in the US—has never been available in China. He said Apple’s service is unique for its cloud music library and ability to sync and save a user’s spot in a book or song when switching between devices, state-run Xinhua news agency reported.

Starting today, users in China can access a free three-month trial of Apple Music, after which they’ll be charged a 15 yuan (about $2) monthly subscription fee. In July, China’s top copyright regulator announced stricter rules for music streaming, demanding online streaming services stop providing unlicensed music to users. But the discount may not be enough to make it a hit because of the language barrier and differences in taste between America and Asia, CNBC reports. “Unless they have exclusive content craved by local users, it will be difficult” for Apple Music in China, Gartner Research Director Sandy Shen told CNBC. The volume of China’s digital music market was estimated at 12.6 billion yuan for 2015, an increase of 30 per cent year on year, according to a report by Analysys, a leading information product and service provider in China’s Internet sector. As the country’s mobile music copyright environment improves, music service platforms will supplement existing content to meet the demands of users, said the report.

It’s likely that widespread piracy, fueled by internet companies such as Baidu, made the country a less-than-attractive investment during iTunes’ heyday in the mid 2000’s. In order to justify its price tag, Apple will have to offer something its competitors can’t—and it’s not clear what that might be, in China or elsewhere.

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