Apple reports record sales of iPhone 6s, 6s Plus in first weekend

28 Sep 2015 | Author: | No comments yet »

Apple Sold a Ton of New iPhones (Again).

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” Apple CEO Tim Cook said in a statement. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.” The Cupertino-based company had been uncharacteristically vague earlier this month in announcing pre-sale figures for the new line of iPhones, simply saying it was “on pace” to beat the previous opening weekend sales record of 10 million. Adding to the skepticism: The usually long, meandering lines outside Apple Stores — a hallmark of iPhone launch days — were noticeably smaller in certain areas this year as customers were able to do more online ordering (and, at least in New York, because of the pope’s visit). “We believe Apple has continued to push more customers to pre-order devices to avoid long lines on launch day,” Gene Munster, a prominent Apple analyst with Piper Jaffray, wrote in an investor note Friday about signs of demand.

Cupertino, California-based Apple Inc. says the phones will be available in 40 additional countries beginning Oct. 9 including Italy, Mexico, Russia, Spain and Taiwan. He predicted sales of 12 million to 13 million iPhones, roughly in line with today’s numbers. “Apple had a 16-day window between the time of the 6S announcement and the launch day compared to nine or 10 days for each of the four prior launches,” Munster added in the note. Since then, China has become Apple’s biggest market, making it a good bet that last year the company probably sold more than 3 million of the larger iPhone 6 models during that first weekend. Apple being Apple, the world’s most effective marketing machine, millions and millions more people will buy the new iPhone, especially since Apple is now rolling it out in 40 more countries. Still, given that it’s a year when the iPhones had only incremental updates (yes, I know many reviewers were trying to convince us otherwise), that number is solid.

We’ll see if Tim Cook and company will figure out a way to break a record there, perhaps bragging about the most units sold after 8pm on Wednesday nights over the course of four weeks. The question now is whether it will soften concern among analysts, who in some cases have projected that Apple might have its first drop in year-over-year iPhone sales during the first three months of 2016.

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