Apple’s iPhone dominated the fourth quarter, survey says

24 Jan 2015 | Author: | No comments yet »

Apple secures first place in US mobile markets, Samsung 2nd, LG 3rd, Motorola stands 4th.

A new market share study released today paints a bullish picture for iPhone sales, saying that the Apple phone accounted for more than half of all phone activations in the fourth quarter of 2014.NEW YORK: One out of every two mobile phones activated in the U.S. from Oct. 1 to Dec. 31 were iPhones, according to a Consumer Intelligence Research Partners survey of 500 buyers. According to Counterpoint Research’s Monthly Market Pulse report, Japan (always a popular spot for Apple), Korea and China registered higher than expected sales due to the popularity of the new and larger iPhone 6 and iPhone 6 Plus models. CIRP attributes the jump to consumers who were waiting for the iPhone 6 release before purchasing a new device, a pattern that has repeated itself throughout the iPhone’s life. “By every measure, Apple’s 2014 phone launch was a success,” CIRP cofounder Josh Lowitz said in a releae. “iPhones drew from loyal Apple customers, with 86% of buyers upgrading from an older iPhone.

The lower prices on in the iPhone 5 and iPhone 5s has helped boost overall sales, especially in the emerging markets, as well during the last quarter of 2014. Samsung and LG saw far lower loyalty rates, with 25% of Samsung owners and 18% of LG owners who activated a phone in the quarter switching to an iPhone.” Those numbers look to continue, as some 56 percent of consumers who plan to purchase a smartphone in the next 90 days said they have their sights set on an iPhone. In South Korea, Samsung’s home country, Apple captured a record 33-percent of the total smartphone sales in November…challenging Samsung for the first time on its own turf.

That number is down from the 71 percent who planned to purchase prior to the iPhone 6’s release, but still represents an enormous lead over Samsung, which comes in second with 18 percent purchase intent, itself a modest increase of 5 percent sequentially. Counterpoint’s Research Director based in Korea, Tom Kang notes: “No foreign brand has gone beyond the 20-percent market share mark in the history of Korea’s smartphone industry. Apple’s decision to increase the size of the iPhone’s display looks to have played a role, with 60 percent of likely buyers saying they prefer a screen size over 5 inches.

Korea being the world’s highest penetrated phablet market (handsets with 5” above screens) earnestly needed a large screen iPhone for quite a time and now this thirst has been quenched. The year 2015 will definitely be an interesting one as we wait and see just how well sales of Samsung’s new flagship Galaxy S6 does when it debuts this spring – we should get a peak of it next month at the MWC show in Barcelona.

Please hit us up on our Google+ Page and let us know if you went out and grabbed a new iPhone or are you getting ready for the new Samsung Galaxy S6…as always, we would love to hear from you.

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