Apple’s iPhone Sales Defy Physics

28 Oct 2015 | Author: | No comments yet »

Apple Sells 48 Million iPhones in Q3, as Strong Growth in China Helps It Top Wall Street Forecasts.

Apple turned in another stellar quarter, driven by a 22% year-over-year jump in sales of its flagship iPhone line with particular strength in China, as it beat analyst expectations.

The company, which began shipping the new iPhone 6s and 6s Plus in late September, reported $51.5 billion in sales (up 22%) with net profit increasing 31%, to $11.1 billion ($1.96 per share) for its fiscal 2015 fourth quarter ended Sept. 26. Apple’s international sales represented 62% of revenue in the quarter, and the company said sales in the China market nearly doubled — to $12.5 billion — with iPhone sales in the region up 87% year over year. “I would point out that we’re investing in China, not for next quarter or the quarter after, we’re investing for the decades ahead,” CEO Tim Cook said on Apple’s earnings call Tuesday. The company does not break out sales of Apple TV, Apple Watch or Beats music accessories, which are lumped together in the “other products” segment; sales for that category rose 61% to $3.0 billion.

The company paid $17 billion to investors during the most recent quarter through share repurchases and dividends, and CFO Luca Maestri noted that Apple has completed more than $143 billion of its $200 billion capital-return program. Poor sales at Yum Brands, the KFC and Pizza Hut owner long seen as a leading indicator for Chinese consumption, probably owe more to food scares and changing tastes than a slowing economy. For every LVMH, which blamed China’s stock market crash for its weak results, there’s a Nike, which saw sales in China jump 30 percent in the three months to August.

Ultimately it’s fanciful to think that the performance of a handful of companies could serve as a reliable guide to the habits of 1.4 billion people. “Bellwether” originally described a sheep which leads the rest of the flock.

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