Apple’s over-the-top television service put on hold, says Les Moonves [u]

9 Dec 2015 | Author: | No comments yet »

Apple said to suspend effort to develop Live TV service.

San Francisco/Los Angeles: Apple Inc. has suspended plans to offer a live Internet-based television service and is instead focusing on being a platform for media companies to sell directly to customers through its App Store, according to a person with knowledge of the matter.CBS Corp. chief Leslie Moonves floated the possibility of an advertising free version of CBS All Access and poured cold water on Apple TV’s plans to launch a cable like channel package during his appearance Tuesday at the Business Insider conference in New York. While Apple isn’t giving up entirely on releasing a live-TV service, its plan to sell a package of channels for $30 to $40 a month has run into resistance from media companies that want more money for their programming, said the person, who asked not to be named discussing a prospective product. CBS Corp. chief executive officer Les Moonves said at an industry conference earlier Tuesday that Apple had put its live TV plans “on hold.” While he expects the company to eventually release a service, Moonves said Apple had run into problems striking deals.

To break the logjam, Apple would either have to charge more, or the media companies would have to accept less. “This will happen,” Moonves said of Apple. “It has four major networks and 10 cable networks, let’s say, and the price point will be in the $30s, $30 to $35, $40 maybe. Lanzone noted that “The Late Show with Stephen Colbert” ranks as CBS All Access’ most-streamed new series. “Colbert was huge right out of the gate,” he said. The service is not profitable, the pair admitted, but it’s not a capital intensive property either given that CBS News already produces so much content for the network.

Lanzone said a milestone moment for CBSN in terms of viewership came during the Nov. 13-15 period when the Paris terror attacks heightened viewership and CBS hosted its Nov. 14 Democratic presidential debate.

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