Apple says ‘app slicing’ now unavailable for iOS 9 apps

25 Sep 2015 | Author: | No comments yet »

Netflix Now Lets You Subscribe From iPhone, iPad Apps.

Netflix updated its apps for Apple iOS devices to let users subscribe to the service directly using in-app purchases on iPhones or iPads, announcing the feature with an assist from two stars of its popular original series “Orange Is the New Black.” The No. 1 streaming service first launched iOS apps in 2010, but until now required customers to already have signed up on the web (or have opened a new Netflix account through an Apple TV set-top). The company has added in-app purchases to its iOS apps that allow you to subscribe directly from the Netflix app on your iPhone or iPad, taking after other streaming services such as HBO Now, Spotify, and Hulu, all of which already supported in-app subscription. The update is available as an OTA download for all the devices that support iOS 9. iOS 9.0.1 will fix a bug which was reported by many users wherein the device stuck on the ‘Slide to Upgrade’ screen after updating to iOS 9 or while restoring from a backup.

If anything, it’s an acknowledgement of the rapid rise of mobile-video viewing, and the fact that smartphones and tablets are the primary screen for entertainment among a growing mass of people. Netflix may have resisted offering in-app purchases because of Apple’s policy of charging app publishers 30% on top of the price of the digital content or service. The update also fixes an issue that caused some paused video images in Safari and Photo to appear distorted, and another that cause some alarms and alerts not to sound. The Federal Trade Commission this summer launched a probe into the so-called “App Store tax” or “Apple tax” as it pertains to the Apple Music service, investigating whether the policy is unfair to third-party music subscription services like Spotify or Rdio. However, the iCloud bug, which keeps users from downloading their apps to new devices, is forcing Apple to push universal apps to users for the time being.

Earlier this year, Recode reported that Apple was only charging high-profile streaming companies — including Netflix, Hulu, and MLB.tv — a 15 percent tax rate for subscribers who signed up through Apple TV, rather than the typical 30 percent. Music industry sources have railed against App Store tax, arguing that it allows Apple’s own Apple Music an unfair price advantage over rivals like Spotify and Rdio, and allows the company to exert undue influence on the industry. Apple’s official App Store Twitter account referenced Netflix’s OITNB clip with a cry-laugh emoticon, but relations may not be so cordial if — as is widely rumored — Apple launches its own streaming TV service.

That would put both companies into direct competition, and could set up a similar situation to that currently unfolding in the music industry, with Apple able to charge its competitors money every time they get a new iOS subscriber.

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