Apple SIM Included With iPad for Customer Convenience, but iPhone Not Likely …

29 Oct 2014 | Author: | No comments yet »

Apple’s iPad Air 2 and iPad Mini 3 tablets are unveiled.

In terms of specifications, the improves on its predecessor with a slimmer 6.1mm thick body, an anti-reflective Retina display, a Touch ID sensor and an upgraded A8X processor.A teardown of the 16GB wi-fi version of the iPad Air 2 finds its materials costs have stayed level with its predecessor, while its new-found slimness is down to a smaller, less powerful battery and a thinner display.

DURING a quarter marked by frenzied demand for the latest iPhones, Apple logged its biggest sales gains with a product heading into middle-age: the Mac.The iPad Mini 3 has been officially unveiled, and the first question that is popping up in most technophile’s brains is whether or not they need another iPad Mini. On the 30th anniversary of the first Macintosh, a 21 per cent jump in unit sales helped Apple’s computer line leapfrog the sagging iPad to become the company’s second biggest-selling product line in revenue terms, just behind the iPhone.

For instance, my first iPad, now nearly five years old, is still happily obeying the imperious commands of my five-year-old granddaughter, the person at the bottom of the family iPad food chain. While its other hardware specs may not be a major step up on the first iPad Air, there are still noteworthy refinements, such as the addition of an A8X processor, a motion co-processor, and Touch ID fingerprint reader. Andrew Rassweiler, senior director of cost benchmarking services for IHS, said: “It’s interesting to note that, by offering the consumer a 128GB model for the same price as last year’s 64GB iPad Air, Apple has actually taken down our estimated margins a bit on the 64GB and 128GB models. My iPad Air2 is, indeed, externally beautiful: slim, sleek in its gold livery (there’s also grey and silver) and gorgeous in its high-definition retina display.

Several factors have contributed to the Mac’s steady rise in the past eight years: a halo effect conferred by popular Apple devices like the iPhone and iPad; a decision to stop charging for updates of Mac operating software; high visibility through the company’s retail stores; and Apple’s introduction of innovative designs like the MacBook Air at lower prices than it usually charges. Apple also has benefited recently from its relatively greater popularity in developed markets like the US and western Europe, where consumer demand for PCs has been relatively steady. In IHS’s assessment, Apple is taking a minor hit to its margins by releasing the two larger memory options with the same retail prices as the first generation 32GB and 64GB models. “With largely identical display specifications and minor improvements in most other areas, Apple continues to offer evolutionary upgrades to the iPad lineup. Even if you get a tablet that has the 4G connectivity added in, you’re still going to be saving a little bit of money, especially if you don’t have the ability to get a new contract with a cellular provider for the iPhone 6 Plus. If you think you’re going to have an issue holding the much larger phone up to your ear, keep in mind you’re really going to look funny with a tablet glued to the side of your face.

On the other hand, Apple faces lower costs for its 9.7-inch display and touchscreen, which have remained identical across the two generations but are now cheaper to buy. Apple laptops, even after price cuts to two models this year, on average sell for nearly three times the price of a Windows-based notebook, according to retail-store data from market-research firm NPD Group. One of the standout features of the new iPad Air is its 6.1mm depth and to achieve that thinness, IHS notes that Apple has reduced the battery size and capacity, while maintaining the same 10 hour life span. It seems likely that if you are looking for a device that is seemingly brand new and offers features you couldn’t find in the previous model then the newest tiny tablet isn’t something that is going to interest you all that much.

ApplePay, a biometric system operating in about 250,000 locations in the United States, is backed by all major credit card companies and US banks, plus several big merchants. He purchased a 13-inch MacBook Pro last week. “A computer is more than the sum of its parts,” Mr Mirza said. “I could get a cheaper computer, but I probably wouldn’t get the same value out of it as I would out of a Mac.” Apple’s popularity in other sorts of devices has given the Mac a boost. The iPhone, in particular, has breathed new life into the Mac by serving as a gateway for customers who wouldn’t otherwise have considered buying an Apple computer. “If somebody has a great experience with an Apple product the first time, they are much more likely to buy another Apple product,” said Phil Schiller, Apple’s senior vice-president of marketing, noting that “a very large number” of first-time Mac owners purchased the computer after buying an iPhone.

Apple is saying nothing about developments here but we expect ApplePay to become widely used in Australia, which is more widely equipped with touch-and-go near field communication (NFC) terminals than the US. Removing an air space that previous models had between the screen’s layers by laminating its three elements into a single panel helped gain the slimness.

Other improvements: faster (up to 866 Mbps) Wi-Fi (you need the latest 802.11ac wireless router with MIMO) and a lot more phone network frequencies to help travellers.

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