Apple To Release New Apple TV In September, Report Says

31 Jul 2015 | Author: | No comments yet »

Apple To Release New Apple TV In September, Report Says.

Rumor has it that Apple should soon release a new version of its set-top box as well as a new streaming service for TV content. But little, if anything, was said about how this new payment option will impact smaller independent retailers – nor how they might use the technology to drive growth.

Reports earlier this month hinted at Apple’s talks with ABC, CBS, NBC and Fox ‘rapidly gaining momentum.’ Now a new report by BuzzFeed News reveals the overhauled Apple TV is coming in September.Apple Inc will launch the next generation of its Apple TV set-top box in September, with a new remote and support for Siri voice control, online publisher BuzzFeed reported on Thursday. The new Apple TV will have a slimmer chassis, a “drastically improved” remote with touch-pad input, increased on-board storage and an operating system that will support Siri, BuzzFeed said, citing sources familiar with the matter.

In his biography of Steve Jobs, Walter Isaacson quoted the late Apple co-founder as saying : ‘I’d like to create an integrated television set that is completely easy to use. Research by US consultancy Gallop found only 21% of iPhone 6 owners used their device to process their Apple Pay transactions – and according to Pymts.com, 60% forgot about the service after using it for the first time. Instead of a traditional remote with buttons, it was expected to use a touchpad to allow users to easily navigate around, choosing from apps, live TV and on demand services.

Here in the UK, Apple Pay is expected to enjoy a more rapid adoption because we’re much further along in the use of near field communication (NFC) and contactless payment. The Cupertino technology company has told network executives the planned unveiling will be postponed because Apple has yet to finalize the licensing deals, according to tech blog re/code. But you can’t assume every retailer is using the right hardware – known within the industry as a standard payment encryption device – to support NFC. Called HBO Now, the on-demand service is launching exclusively on Apple devices next month and this is said to be a ‘taster’ for what’s to come later this year. Shopify is popular among independent retailers, with its software allowing them to set up an e-commerce storefront to process online sales, manage inventory/product listings and process payments – including Apple Pay.

An app store could increase the amount and variety of content available on the device, and could make the set-top box into a sort of mini game console in its own right,” points out Arstechnica. It would be seamlessly synced with all of your devices and with iCloud.’ Apple’s most recent plan has been to work with pay-TV providers like Time Warner Cable to provide a hardware/software offering to those company’s customers. ‘All we have today is glorified VCRs,’ Cue said, saying the only big improvement is that now you don’t have to reset the clock when the power goes out. Apple also recently bought an Israeli firm that creates technology which could mean the end of the TV remote – and even the computer keyboard and was recently granted a patent for ‘Minority Report’-style 3D gesture controls. The system uses a 3D camera to track movement, and use it to control an on screen interface – which could be a computer or the much anticipated Apple TV.

Instead, the company wants to release the new device with existing third-party services, such as Netflix, Hulu, HBO Now and Showtime as the existing Apple TV has been around for too long. But to accept higher-value payments, retailers will need to spend money and invest in terminals enabled with Consumer Device Cardholder Verification Method (CDCVM) technology. With global mobile commerce predicted to reach $298bn (£191bn) next year – and more than doubling to $626bn by 2018 – the key challenge for retailers is ensuring the shopping experience they’re offering is designed with mobile phone users in mind. Supply chain leaks indicate that Apple is working on iPhone 6S — Apple won’t spend an hour and a half talking about the new iPhones 6S, leaving room for another announcement.

The traditional mobile shopping experience usually involves taking a typical online store viewed on a laptop and then cramming it into a small screen. Requiring mobile shoppers to enter sensitive information like credit card numbers onto multiple forms on multiple screens isn’t popular with consumers.

The secure, single-touch pay button provides an easier mobile web checkout – and new software enables retailers to integrate single-touch mobile payment capabilities into their mobile apps. Looking down the road, Apple will begin supporting the addition of merchant’s loyalty cards to a user’s Apple Wallet – and it’ll also be available from Google’s Android Pay when it comes to the UK. For example Marriott Hotels enables guests to use Apple Pay for check-in to bypass the lobby line – or to instantly pay for dinners and drinks by the pool (the US isn’t restricted by a contactless spend cap).

Others are rolling out mobile phone keyless entry for guests that eliminates the lost-card scenario and appeals to the mobile centric millennial generation. The key point for retailers to take in is that consumers use different mobile devices, have different shopping habits and choose different ways to spend their money. Aligning the scale of their business to the growing demands of today’s mobile centric shopper will greatly impact their competitive edge and ability to stay ahead of the digital curve.

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