Apple TV goes on sale, begins shipping next week

21 Oct 2015 | Author: | No comments yet »

Apple Music loses millions of subscribers.

Speaking with The Wall Street Journal’s Gerard Baker on Monday night, Apple CEO Tim Cook revealed the highly anticipated Apple TV will be available for pre-order starting Monday, Oct. 26. “I’m really happy about it, and I think the runway here is really good,” Cook said late Monday at the WSJD Live conference in Laguna Beach, Calif. The tech giant is hoping Apple Music will continue its iTunes dominance as a growing number of users, in particular younger listeners, opt for streaming services over paid downloads.

I can predict this quarter we will ship even more.” That’s all Apple’s CEO—or anyone else at the company—is going to say about Apple Watch sales. Over the years, each competing TV service has added new games and content providers, along with voice search capabilities to their respective platforms. Moreover, each company has also released new streaming products within the past month, putting even more pressure on Apple to upgrade its TV services. By Tuesday the average Q4 unit sales estimate among the analysts in Fortune’s panel—a mix of Wall Street professionals and seasoned amateurs—was 3.95 million, 20,000 Watches lower that Q3.

In the WSJ interview Cook was optimistic about Apple’s plan to revolutionize the TV experience, referring to next week’s release as the “foundation of the future of TV.” The TV features new applications, which users will install on the small black box from a special app storefront, similar to what’s currently found on iOS devices. Instead of hand-selecting content providers, as Apple has previously done with the Apple TV, any developer will have the ability to create and publish their own apps for the new platform. Perhaps, one day, if the foundation Cook is so fond of is strong enough, we’ll even have the option to purchase content directly from ESPN instead of from cable providers.

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