Apple TV Subscription Service Said To Be On Hold Due To Network Money Demands

9 Dec 2015 | Author: | No comments yet »

Apple gives up on its plan to offer live-Internet TV: report.

Apple’s plan to sell a package of about 14 channels for $30 to $40 a month has run into resistance from media companies that want more money for their programming. San Francisco/Los Angeles: Apple Inc. has suspended plans to offer a live Internet-based television service and is instead focusing on being a platform for media companies to sell directly to customers through its App Store, according to a person with knowledge of the matter.

CBS Corp. chief executive officer Les Moonves said at an industry conference earlier Tuesday that Apple had put its live TV plans “on hold.” While he expects the company to eventually release a service, Moonves said Apple had run into problems striking deals. People will not be spending money on channels they don’t want to watch.” In August, Bloomberg reported Apple was looking to launch a TV service selling for ~$40/month in 2016, after previously aiming for a 2015 launch. To break the logjam, Apple would either have to charge more, or the media companies would have to accept less. “This will happen,” Moonves said of Apple. “It has four major networks and 10 cable networks, let’s say, and the price point will be in the $30s, $30 to $35, $40 maybe.

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