Apple unveils official 25-hour battery case for the iPhone 6 and 6S

8 Dec 2015 | Author: | No comments yet »

Apple Releases First Battery Case To Eat Third-Party Accessory Makers’ Lunch.

In a surprise move, Apple just announced an external battery case for the iPhone 6s. Compatible with the iPhone 6 and iPhone 6s, the $99 Smart Battery Case sees Apple take on other well-known brands in the battery-case realm, such as Mophie which has offered battery-base hybrids for most of the recent iPhone models — including the iPhone 6 and iPhone 6s.

The core raison d’être of the case is to make it easy for you to charge your phone without having to carry a charger and find an electrical outlet. With the flip of a switch, the case essentially gives you an on-the-spot power source that promises additional talk-time of more than a day (25 hours) and Internet use of 18-hours (LTE). It looks as good as the company’s official range of cases and slips over the top like other cases, but this time it’s a little bulkier to fit in the battery. But more than that, the key benefit of Apple’s case is that the case works directly with iOS to display remaining battery life in the notification center and lock screen.

Given the choice between a third-party and an Apple-branded case — which cost the same — there is little question which version consumers would be most likely to go for. Back in September, Apple launched a stylus called “Pencil,” similar to the “Pencil” stylus that a company called FiftyThree also sells through the Apple Store. By releasing an official accessory, Apple can capture all of the profits with the Smart Battery instead of selling Mophie and Anker batteries in its Apple stores.

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