Apple Watch buyers, STEP ASIDE for first class

30 Mar 2015 | Author: | No comments yet »

Apple Inc. (NASDAQ:AAPL) Offering White-Glove Treatment to Buyers of Expensive Iterations of “Apple Watch”.

Those interested in buying a gold, $10,000-plus Apple Watch Edition won’t have to wait in line or get elbowed and pushed while they try out the wares in an Apple Store.If you’re planning to buy one of Apple’s more expensive iterations of the Apple Watch—specifically, its $10,000 Watch Edition version of the device, which comes with an 18-karat gold case, a sapphire crystal display, and a variety of different watch buckles to choose from—you might want to wait a moment and make sure you understand all the potential perks that come along with the device.A recent report about Apple Watch availability lends a certain amount of credence to reports that Apple may be experiencing production problems with its new wearable.

Leaked training documents that are in place to prepare the store team to deal with different customer situations, indicate that Apple will not be selling any smartwatches to customers who step in to try it out. When the vaunted Apple Watch hits store shelves in late April, it will surprisingly not be available for sale to walk-in customers, according to a recent report. The latest in its technology will be launched on 10 April for online pre-sales, before its first deliveries come 24 April.The new watches will be available in stores but will require customers to purchase online. According to documents MacRumors obtained, anyone who wanders into an Apple Store in the hopes of picking up an Apple Watch with no reservation will be sorely disappointed.

It won’t just be Apple stores that are benefiting from the latest innovation, glamourous locations will include Selfridges London, Les Galeries Lafayette in Paris and Isetan Shinjuku in Tokyo – all high end department stores. You’ll get your own Apple Store Expert to chat with, an employee who has been specially trained to both showcase the device and work with Apple’s more exclusive customers, for lack of a better way to phrase it. For expensive versions of Apple Watch, the special appointments will occur in a special private area, which is separate from the standard Apple Store floor. More importantly Apple could just be doing a trial run to figure out how much inventory it needs to keep ready, since this is a new product after all.

News is that Apple is expecting low inventory at the beginning of sales, but will eventually move to in-store purchases once the demand decreases and the initial rush subsides. These special appointments can last up to an hour that includes up to a half an hour to just to try on different versions of “Apple Watch” Edition. Then help them place an order online or through the Apple Store app.” While previous reports indicated that in-store Apple Watch supply would be low for walk-in customers, this is the first we’ve heard that Apple won’t be allowing any walk-in purchases whatsoever.

Customers shopping at Selfridges will find their new Apple purchase among luxurious watch brands, Gucci and Cartier, Saint Laurent and Celine, following a 12 page feature in Vogue and a further article in Elle Australia. The buying process for the Watch will differ from Apple’s norms and will include a “magical” display case — essentially a table full of Apple Watches running a demo loop — and a try-on area, where customers will be able to try the different models on their wrist. Otherwise, they can make use of a new Virtual Personal Setup program, which will basically just be a videoconference between that person and an Apple specialist.

And with the Apple Watch being a completely new product, it’s entirely possible that Apple, even with no production problems to speak of, would keep initial supply low as to better gauge which of the many varying Apple Watch devices are most popular. Apple Inc. (NASDAQ:AAPL)’s stock on 27 March traded at beginning with a price of $124.61 and when day-trade ended the stock finally fell -0.80% to end at $123.25. In its first fiscal quarter, the company reported the biggest quarterly profit ever made by a public company so the tech giant certainly has room to experiment with its latest products.

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