Apple Watch risks alienating female buyers

13 Mar 2015 | Author: | No comments yet »

Apple Watch technology is not exactly impressive.

Last week’s news conference to formally announce the company’s first major product since the death of Steve Jobs four years ago seemed, to me at least, to carry an air of sophisticated desperation.The is a novel product in Apple’s lineup for more reasons than one, but the sheer range of options available to prospective buyers may be among the most challenging to wrap your head around.To observers of the secretive Swiss watch industry, its quiet, seemingly passive response to Apple Inc.’s plan to attack their centuries-old business could be mistaken for submission before an overwhelming adversary.THE Future of the Watch will soon be upon us, as Apple’s much-hyped announcement earlier this week made clear, and this future has touchscreens, app integration and a sexy interface.

Apple CEO Tim Cook and his supporting cast spent way too much time showcasing the shiny metals and multiplicity of bands that Apple hopes will make its smart watch more than just a gizmo unable to do much of anything without an iPhone connected to it, like a dummy to a ventriloquist. Have no fear, we’ve got a handy guide to help you pick a version based on your which of the broad archetypes described below you identify with most. But luxury and fashion groups Richemont, LVMH, Swatch Group and Guess Inc. have been busy in the past year tinkering with smartwatches of their own, while aiming to preserve their products’ more timeless appeal. Cook emphasized that the three versions of the new watch come in aluminum (or “aluminium,” as Apple’s British designer Jony Ives eloquently intoned in his narration of a video about it), stainless steel that the company says is “cold-forged to make it up to 80 percent harder” and 18-karat gold that’s “twice as hard as standard gold.” Who cares? Of course, the Apple Watch doesn’t launch until April 24, but pre-orders begin in just under a month on April 10, so you might as well get a head start on figuring out which one (if any, of course) you want.

When Apple Watch was first announced last September, some experts dismissed such devices as appealing to a different class of customer – those who prize technology over prestige. If you’re just starting out in college then you’re probably looking at budgetary limitations, but you’re probably also interested in fashion and having something that goes with everything.

Even if the gold was forged in the fires of Mount Doom, as one online commenter quipped, it would add maybe $3,000 to the price (making it still 10 times more expensive than the $349 entry-level Sport version). And the company has made a big publicity push in Paris, giving style heavyweights Karl Lagerfeld, Anna Wintour and model Karlie Kloss an advance preview ahead of a display last fall at the Paris boutique Colette. Cook also boasted about the Sport version’s fluoroelastomer band, which sounds exotic but turns out to be synthetic rubber that has been used for more than half a century for seals and O-rings in car engines and other machines.

Like all the Sport models, it ships with Apple’s new fluoroelastomer synthetic rubber band, which is designed to hold up well in a range of different environments and use settings, so it should be fine at the gym, at the library and at the… party house? Members of the style establishment, in Paris for shows from the glittering likes of Chanel, Givenchy and Hermes mostly said they saw the watch as a gadget, not this season’s must-have accessory. Up-and-coming model Julia Van Os dismissed the new device in an interview with Reuters after working the Stella McCartney show inside the ornate Opera house. “I haven’t heard anyone talking about it,” said the Dutch model. “It’s a different world, it’s more technology rather than fashion.

A number of smart watches running the Android Wear system have the same key features, like notifications of incoming calls and texts so you can ignore them. The most detailed data on this problem, a July 2014 Endeavor Partners study, tells us that about a third of all smartwatch and fitness band owners abandon their wrist wearables after six months. People don’t wear that kind of watch in fashion.” A salesman at the famed department store Printemps agreed, saying his store won’t carry the watch, which will range in price from $350 to more than $10,000 for the high-end Apple Watch Edition in 18-karat gold. “You have to understand. An iPhone tends to lose half its value within the first year after it is introduced, while Rolex’s flagship Submariner model has risen in value, analysts at Berenberg Bank noted in a recent report.

We are luxury brands, and [the Apple Watch is] more technology,” said the salesman at Printemps, which carries such brands as Rolex, Montblanc and Longines. The stainless steel case is eye-catching but not showy, and the band is probably one of the more comfortable of Apple’s strap options, while again, not costing an arm and a leg. Montblanc, owned by Richemont, announced in January the launch of the TimeWalker Urban Speed e-strap watch, which combines a traditional mechanical watch with an interchangeable strap containing a Bluetooth connected device. Apple’s new timepiece, which will go on sale in April, links to a wearer’s iPhone, and can display messages, alerts and appointments, among other things. The water’s … precisely 71 degrees.”) The watch also comes equipped with Indiglo illumination for pre-dawn baitfish raids, a compass, and a tide tracker for timing and aligning all your seaborne adventures.

Having concluded that its first-generation watch isn’t going to wow people with its technology, the company is positioning it as the must-have fashion accessory of 2015. Neatest Trick: Activate its compass mode and the second hand will point due north while the digital display shows the cardinal direction that the watch’s 12 o’clock position is facing. He said this is less risky than the strategy of LVMH’s Tag Heuer, which has partnered with an as-yet-undisclosed U.S. tech company to produce a watch outside Switzerland. “It creates a bit of a grey area between Swiss-made and probably made-in-China products, so that could be a bit difficult to manage over time,” Mr. There’s also a digital thermometer, five alarms, a stopwatch and a countdown timer — to get you first-away-from-the-stoplight bragging rights every time. French newspapers put coverage of Monday’s Apple watch unveiling on their business pages, reserving their popular glossy fashion pages for the winter runway shows and ads for luxurious items such as watches by Bulgari and Boucheron.

Trust me: I’ve been reviewing smartwatches since they became a thing, and once you run out of juice the first time, you’re already on the path to giving up. This is a super light device, so you likely won’t even notice it’s on your wrist unless it’s giving you reminders about all those important appointments you have to keep, like the one for picking up junior after soccer practice. A year ago, it said it would produce a smartwatch based on Google’s Android Wear software, and in September it said it had partnered with chipmaker Intel Corp. Fashion trend-spotter Roseanne Morrison of the Tobe Report said the watch’s need for a nightly charge and an accompanying iPhone were considerable drawbacks.

In newer versions of Office, or the stand-alone Word program, make sure the Home tab is open in the ribbon menu at the top, then click on the arrow at the bottom right corner of the Font group. The threat that Apple will cannibalize existing watch demand is most acute for Swatch, analysts say, because it has the highest proportion of products selling for a few hundred dollars, instead of several thousands as high-end names do.

Baktidy, owner of two auto body repair shops in New York and two dozen watches by luxury brands including Patek Philippe, Audemars Piguet, Breitling and Omega. I highly doubt your monocle is either inexpensive or functionally required – plus you’ve made a fortune as an enterprising industrialist, so why not indulge? I wouldn’t buy a more-expensive Blu-ray player right now, because you’d just have to get another one later this year when 4K Blu-ray players hit the market. But it’s also essentially useless, as none of these watches’ heart rate sensors can provide accurate real-time readings during the jumping and jostling of physical exercise.

Now, sure, you could argue that some smartwatch features are must-haves, that a smartwatch isn’t a smartwatch unless these features are present and accounted for. Indeed, Apple’s small, ostensibly trivial surprise-and-delight tricks (taps, sketches, stickers, and custom animated emojis) might be all the Watch requires to be a resounding success. So while you might buy the upcoming Apple Watch, you may not buy its second-gen follow-up if you feel you didn’t get your money’s worth, or some borderline features just didn’t work.

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