Apple Watch to Be Sold at Best Buy Stores From August

27 Jul 2015 | Author: | No comments yet »

Apple Watch comes to Best Buy stores in August.

Apple AAPL, -0.53% said its smartwatch will be available at more than 100 Best Buy BBY, -1.22% stores in the U.S., expanding to over 300 outlets before the holiday shopping season. Best Buy will be the first major U.S. retailer beside Apple to sell the device. “The Apple Watch is an important addition to an emerging product category, and we know our customers want it,” said Jason Bonfig, senior category officer at Best Buy. “We are excited to bring Apple Watch to more consumers, especially with the holidays coming up.” Best Buy stores will carry Apple Watch Sport and Apple Watch as well as a wide range of straps and other accessories.

Accoording to Wall Street Journal, “Expanding Watch’s availability is the next step in what has been a rocky roll-out of Apple’s first new hardware line since the iPad. The retailer’s customers will get to try out and buy 16 models of the Apple Watch, including the Sport and Watch models in both 38 millimeters and 42mm sizes, besides close to 50 accessories such as watch bands, screen shields, stands, and chargers, Best Buy said.

Apple reported last week US$10.7 billion in profit on $49.6 billion in revenue in its third quarter ended June 27, 2015, up from a profit of $7.7 billion on $37.4 billion in revenue in the same quarter last year. Given that Apple is now opening up the distribution of the Watch, it would be interesting to see if this would be the beginning of a new marketing strategy. It did not, however, break out its smartwatch sales, which were included in “other products,” together with the iPod, Apple TV, Beats headphones and accessories. Apple shipped 4 million watches to get a 75 percent share of the worldwide smartwatch market in the second quarter of 2015, research firm Strategy Analytics said last week.

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