Apple Watch walk-in purchases unavailable at launch

30 Mar 2015 | Author: | No comments yet »

Apple Watch Edition buyers to get first-class treatment.

Those interested in buying a gold, $10,000-plus Apple Watch Edition won’t have to wait in line or get elbowed and pushed while they try out the wares in an Apple Store.If you’re planning to buy one of Apple’s more expensive iterations of the Apple Watch—specifically, its $10,000 Watch Edition version of the device, which comes with an 18-karat gold case, a sapphire crystal display, and a variety of different watch buckles to choose from—you might want to wait a moment and make sure you understand all the potential perks that come along with the device. You’ll get your own Apple Store Expert to chat with, an employee who has been specially trained to both showcase the device and work with Apple’s more exclusive customers, for lack of a better way to phrase it. The buying process for the Watch will differ from Apple’s norms and will include a “magical” display case — essentially a table full of Apple Watches running a demo loop — and a try-on area, where customers will be able to try the different models on their wrist.

Otherwise, they can make use of a new Virtual Personal Setup program, which will basically just be a videoconference between that person and an Apple specialist.

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