Apple Watch Will Be Sold at Some Best Buy Stores

27 Jul 2015 | Author: | No comments yet »

Apple Watch Hits Best Buy Aug. 7.

Best Buy Co. will start selling the Apple Watch next month, becoming the first national retail chain to offer the device outside of Apple Inc.’s own stores. An additional 200 stores will get the device by the holiday season, and Best Buy’s e-commerce site will offer it as well. “The Apple Watch is an important addition to an emerging product category, and we know our customers want it,” Jason Bonfig, Best Buy’s senior category officer, said in the statement. “We are excited to bring Apple Watch to more consumers, especially with the holidays coming up.”

Cupertino’s wristwatch comes in Sport, Watch, and Edition models, each with its own bands, colors, and characteristics, ranging in price from $349 to $17,000. A longtime Apple partner, Best Buy in April added support for Apple Pay on mobile; it will begin accepting digital payments in U.S. stores later this year. But the retail giant isn’t really a one-smartwatch kind of store: Last week, the Pebble Time landed at Best Buy, on sale in black, white, and red for $199.99. For Apple, expanding distribution to Best Buy will be a test of whether the watch can evolve from a pricey, niche product into a mass-market hit like its laptops, phones and tablets.

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