Ashley Madison says adultery site growing after hack as 87000 new women sign up

31 Aug 2015 | Author: | No comments yet »

Ashley Madison Claims 87,596 Totally Real Women Who Are Definitely Real Just Signed Up.

Hundreds of thousands of new users joined the adultery website last week, its parent company said Monday — in spite of a major hack which left the personal information of millions of affair-seekers exposed. The parent company of cheating website Ashley Madison has not only denied what it calls reports of its “imminent demise” following a massive data breach, but claims 87,596 new female users have signed up in the past week.Ashley Madison, the website for men who think they are meeting women to have affairs with, is apparently unfazed by a massive breach of its users’ personal data and the resignation last week of its founder. “Recent media reports predicting the imminent demise of Ashley Madison are greatly exaggerated,” the statement reads. “Despite having our business and customers attacked, we are growing.

The group that claims to be behind the hack, The Impact Team, said it went after Ashley Madison in part because the site is a scam and has far fewer female members than it claims. A Gizmodo investigation corroborated that and found that only 12,000 of the 5.5 million female profiles on the adultery site belonged to living, breathing women. Reporting its death is a perfectly reasonable trap, one that I fell into when writing about the site last week, as I described what its users “had” done, operating on the implicit assumption that they wouldn’t be doing it anymore. That hack revealed personal details about the infidelity website’s 37 million users, as well as data suggesting that more than 31 million of those users were men.

Gizmodo also uncovered other odd findings, like the fact that many women’s IP address belonged to the same company that hosted Ashley Madison backups, which could indicate their accounts were created at Ashley Madison itself. Here’s what that chunk of the statement says: Some journalists have turned the focus of the criminal act against Ashley Madison inside out, attacking us instead of the hackers. That conclusion was wrong.” New information about is coming out everyday, but the biggest shocker about the cheating site may have just been revealed. Last week, Gizmodo’s Annalee Newitz analyzed data from the hack, and her results indicated that only 1,492 of its supposedly millions of female members had ever checked their messages on the site, suggesting an engagement rate of something like 0.03 percent.

The hack, by a group calling itself the “Impact Team,” resulted in customers’ personal details, often including financial information, posted online. Approximately 70 percent of our revenue on any given day is from members making repeat purchases,” the company said in the statement. “We think that shows happy customers on a consistent basis.”

The company says that the reporter “made incorrect assumptions about the meaning of fields contained in the leaked data.” “This reporter concluded that the number of active female members on Ashley Madison could be calculated based on those assumptions. Given the amount of publicity the site has received, it’s entirely possible that some new users created accounts, whether out of curiosity, intent to troll, or even real desire. Of course, if existing engagement ratios hold, only 26 of those definitely real women are ever going to take a gander at what other users write to them.

A representative for Avid Life declined to comment when asked by The Huffington Post about how many of those messages came from confirmed, human women. A more telling—if accidental—data point, however, may be the company’s claim in its recent press release that the site remains “the number one service for people seeking discrete relationships.” While the company normally describes its services as discreet, which means “on the sly,” discrete refers to something that stands entirely alone.

The company also noted that its mobile app is the 14th highest grossing app in the social networking category in the U.S. iTunes App Store. (At the time of writing, however, it’s actually #20). It seems that the company may not have been scrubbing the details from those who paid for the “full delete” option, and it certainly was engaged in populating the site with fake accounts, its internal emails revealed. As icing on the cake, ALM’s CEO, who claimed to have never himself cheated, was discovered to have multiple, ongoing affairs in these emails. (He stepped down last week.) In other words, ALM can make all the statements it wants, but the damage has been done to its reputation.

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