Asus mulls manufacturing in India; aims to increase market share to 5%

6 Aug 2015 | Author: | No comments yet »

Asus CEO at Zenfone launch: Bringing manufacturing partner to India soon.

Following the footsteps of global competitors like Xiaomi and Motorola, smartphone maker Asus is mulling manufacturing in India and has set up an internal team to study the prospects of domestic manufacturing. The Taiwanese firm, which currently has a share of about two per cent in the Indian smartphone market, aims to expand it to five per cent by next year. “India offers a huge opportunity, smartphone penetration is just about 10 per cent. He made the announcement at an event in New Delhi also attended by Asus chairman Jonney Shih, who is on his maiden visit to India. “We have been talking to many manufacturing partners and have finally found the right company. The 5.5-inch smartphone has an enormous 5,000 milliamp-hour (mAh) battery — a huge capacity compared with the likes of the Samsung Galaxy S6, which comes with a 2,550 mAh battery, or the iPhone 6 Plus, which has a 2,915 mAh battery. The rest of the specs put the device squarely in entry-level category — a 13-megapixel camera on the rear and a 5-megapixel selfie cam on front, a pretty lowly Snapdragon 410 processor and 2GB of RAM.

Asus has launched Intel Atom processor-based Zenfone 2 Deluxe with a crystal designed back, a selfie phone featuring 13 MP front camera, Zenfone 2 Laser with fast image adjustment feature and a new accessory Lolliflash, among other products. While Asus cemented its position in the global smartphone market, the Indian market has helped us to be among the top three smartphone sellers in South East Asia,” said Shih. “We have shipped 1.5 million smartphones in the country till now from July 2014 with a peak sale of 25,000 units in a day,” he said at the launch of the company’s new smartphones. With the new Zenfone 2 variants, Asus aims to offer quality features at competitive prices. “Our aim is to provide luxury smartphones to the masses at affordable prices,” added Shih.

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