Asus mulls manufacturing in India; aims to increase market share to 5%

6 Aug 2015 | Author: | No comments yet »

Asus CEO at Zenfone launch: Bringing manufacturing partner to India soon.

launched a slew of smartphones under its Zenfone 2 series today, priced between Rs 9,999 and Rs 22,999. At the highly anticipated Zen Festival event held in Delhi today, Asus has launched three new smartphones as expected – ZenFone 2 Deluxe, ZenFone Selfie and the ZenFone Laser. He made the announcement at an event in New Delhi also attended by Asus chairman Jonney Shih, who is on his maiden visit to India. “We have been talking to many manufacturing partners and have finally found the right company. The 5.5-inch smartphone has an enormous 5,000 milliamp-hour (mAh) battery — a huge capacity compared with the likes of the Samsung Galaxy S6, which comes with a 2,550 mAh battery, or the iPhone 6 Plus, which has a 2,915 mAh battery. The smartphone maker also outlined its plans, along the lines of global competitors like Xiaomi and Motorola, saying it is mulling manufacturing in India and has already set up an internal team to study the prospects of carrying out such an undertaking.

The rest of the specs put the device squarely in entry-level category — a 13-megapixel camera on the rear and a 5-megapixel selfie cam on front, a pretty lowly Snapdragon 410 processor and 2GB of RAM. The Taiwanese firm, which currently has a share of about two per cent in the Indian smartphone market, aims to expand it to five per cent by next year. “India offers a huge opportunity, smartphone penetration is just about 10 per cent. While Asus cemented its position in the global smartphone market, the Indian market has helped us to be among the top three smartphone sellers in South East Asia,” said Shih. “We have shipped 1.5 million smartphones in the country till now from July 2014 with a peak sale of 25,000 units in a day,” he said at the launch of the company’s new smartphones. With the new Zenfone 2 variants, Asus aims to offer quality features at competitive prices. “Our aim is to provide luxury smartphones to the masses at affordable prices,” added Shih.

The dual-SIM (4G + 4G) Asus ZenFone Selfie will come in two variants – 16 GB and 32 GB, with a microSD card slot, which the company can support a card of up to 128 GB. Like the other 5.5-inch ZenFone 2 models, the ZenFone Selfie feels a little heavy in hands, which could actually be a deterrent in taking too many selfies in a row. The front camera employs a 1/3.2-inch Toshiba sensor with an f/2.2 aperture and a 24mm focal length where as the rear camera has a 1/3.2-inch Toshiba sensor with an f/2.0 aperture with a 28mm focal length. The company has also launched a host of new accessories in India at a price starting at Rs 599 and going up to Rs 1,599 including ZenEar headphones, View Flip Cover, Lolliflash, Zenflash and ZenPower.

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