Auto sector needs a new recipe: Apple CEO Tim Cook

21 Oct 2015 | Author: | No comments yet »

Apple Music boasts 6.5m subscribers.

LAGUNA BEACH:- Apple chief executive Tim Cook said Monday the technology giant’s new music service has some 6.5 million subscribers. “It is going really well,” Cook during an on-stage chat on the opening evening of a Wall Street Journal technology forum on the Southern California coast. “Lots of people are liking it.” People have begun ending free trials of the music service, which launched at the end of June in more than 100 countries.

Speaking at the Wall Street Journal’s WSJDLive conference yesterday, Cook said that, “It would seem like there will be massive change in that industry, massive change.” While Cook declined to respond to any direct questions surrounding Apple’s desire to enter the auto world, he did say that in the short term Apple is looking to bring the “iPhone experience” to vehicles through CarPlay.Today, Admiral Mike Rogers, director of the National Security Agency, is in Silicon Valley, seeking no doubt to persuade the tech industry that the nation’s security apparatus is on its side.

More than eight million people are still in the free trial of Apple Music, pushing the total number of users above 15 million, according to Cook.–AFP CarPlay is Apple’s automotive software that’s being installed in cars across the world and essentially brings a car-suitable iPhone homescreen to your vehicle’s infotainment system. Meanwhile, Apple CEO Tim Cook is in Beijing or thereabouts, where Chinese consumers apparently need little persuading to keep buying what his company is selling. His comments also come as the US government has made overtures to Silicon Valley companies, hoping to have them create a back door policy that would sanction law enforcement’s access to sensitive user data stored on their servers. “Do we want our nation to be secure?

As guests sipped wine from Rupert Murdoch’s Bel Air vineyard, two men who have to be more careful than nearly anyone else on the planet about what they say spoke at length, separately, about technology and trade, privacy and security, email and ownership. While Apple has never officially confirmed it’s planning to build a car, there are strong indications it’s at least interested in automotive technology. And Rogers made clear that Edward Snowden was he who shall not be named. (He repeatedly referred to the former NSA contractor’s revelations as “the media leaks.”) But their back-to-back appearances were revealing in another sense. And in August, an Apple lawyer met with officials at California’s Department of Motor Vehicles to discuss the state’s regulations for self-driving cars. Google says requests have more than tripled over the last five years, while Twitter has reported a 52 percent jump in requests from last year. “They’re saying, ‘They’re good, so it’s okay for them to know,’” Cook said, referring to the government’s argument. “But that’s not the state of today.

In his world as he described it, Rogers serves the citizen, and serving the citizen means meeting two imperatives: protecting the rights of the individual while providing for collective security. California Governor Jerry Brown recently signed a landmark law concerning digital privacy protections this month, requiring police to obtain a warrant before gaining access to nearly any type of digital data produced or contained within a device or service. “Tell me how a letter in your mailbox should have more protection than an e-mail in the cloud. What Rogers did effectively say is that Silicon Valley and the NSA need to get past their differences in order to “create an environment within a framework that we as citizens are comfortable with that enable the importance of these two imperatives. ” And in a way, Tim Cook, who took the stage after Rogers, agreed. Its smart people have forced every business in the world to rethink how it operates, while in the process building the biggest businesses in the world itself. In the end, the NSA wants to be able to peer at personal data, while Apple thinks it will sell more phones if it encrypts that data so no one can see.

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