Big Honda ad campaign urges Takata airbag fix pronto

12 Mar 2015 | Author: | No comments yet »

Honda Running Ad Campaign to Boost Recall Repairs.

The Japanese automaker will spend several million dollars on ads in 120 newspapers and 30-second radio spots in 110 markets. Honda has recalled about 6.2 million cars in the U.S. since 2008 because air bag inflators made by Takata Corp. can explode with too much force, sending shrapnel into the vehicle.

Chrysler, Ford and Toyota, which also have recalled cars with Takata air bags, say they have also done phone calls and mailings, but none plans to match Honda’s advertising effort.

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