BlackBerry CEO: Priv sales have been ‘quite positive’ so far
BlackBerry CEO Hints to Second High-End Android Smartphone in 2016.
However, there was no information whatsoever regarding BlackBerry PRIV sales since the smartphone was launched on the market in early November and there was not enough time for these sales to accrue.
Earlier this year BlackBerry released its first ever Android-powered smartphone, making the inevitable shift over to Google’s mobile platform in a last ditch effort to plug the losses of its hardware business.BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications, announced today that PRIV™ by BlackBerry®, the first-ever BlackBerry smartphone powered by Android™ is expected to be available in the UAE early January and in KSA in the first half of January from leading retail stores .The smartphone brand’s latest model will include a dual-curved screen, touch and physical keyboards, state-of-the-art 18MP camera, and a long-lasting battery. “PRIV is the first BlackBerry smartphone running Android and it creates a new market opportunity for us in the Middle East with users who are entrenched in the Android ecosystem and who are seeking greater productivity and more powerful privacy features,” said Mike Al Mefleh, product management director Middle East, BlackBerry. “In addition, PRIV is the first Android smartphone to combine the privilege of privacy with all of the most critical features users need to power through their day: a BlackBerry keyboard, large display, excellent battery life, BlackBerry productivity and security features, powerful specs and access to the world’s largest app ecosystem.” The company reported a smaller quarterly loss and its first quarter-to-quarter revenue increase in over two years, sending its stock soaring 13 percent. BlackBerry PRIV is only available in four countries at the moment, but the Canadian company plans to launch the smartphone in 31 regions in the next three months, which will certainly boost its sales.
The BlackBerry Priv appears to be performing better than its BlackBerry 10 OS powered counterparts did last year and the company makes it clear that it’s not done yet. Significantly, gains in software revenue more than offset a steepening decline in legacy system access fees for the first time, and the Waterloo, Ontario-based company said this trend should continue. The company may break even in the current quarter, but this could be complicated by investments being made toward growing both software and hardware sales, said chief executive John Chen, who sees a return to sustainable profitability in fiscal 2017, which begins March 1. Basically, this means that BlackBerry might take into consideration a slightly cheaper Android smartphone for next year, thus avoiding competition with flagship smartphones from Samsung, LG, HTC or Motorola.
The Priv is priced right in the flagship territory, around $699 for an unlocked model, though there are deals to be had at retailers which can knock down the price a bit. BlackBerry has staked its turnaround on software and more aggressively licensing its trove of patents after its once-dominant handsets conceded the consumer smartphone market. “BlackBerry hit a software number that investors have been looking for them to hit for quite some time,” said Morningstar analyst Brian Colello. “I think the investment in security, in software, is the right move.” The better-than-expected results were driven by a sharp jump in software and patent licensing revenues and a higher average selling price for phones, driven by the PRIV. “We’re planning on other Android phones, but it all hinges on how we do with the PRIV,” said Chen at a media roundtable, adding the PRIV will be hitting over 30 countries this quarter. We have assembled a list of the 11 phones you should be on the lookout for (along with a few alternates). (Note: All prices below indicate how much each phone typically costs without a carrier contract. It does have the specification to match but customers may not want to spend so much money on a device that BlackBerry has never done before, as far as the operating system goes.
Users can know at a glance when their privacy could be at risk so they can take action to improve it. · Secure Hardware: BlackBerry’s hardware root of trust, a unique manufacturing process, injects cryptographic keys into the device hardware, providing a secure foundation for the entire platform. · Verified Boot and Secure Bootchain: Keys have been embedded to verify every layer of the device from hardware to OS to applications in order to make sure they haven’t been tampered with. The next Android handset launched by BlackBerry should provide the same level of privacy and security as the PRIV, or else it might not be so popular among consumers.
It’s an expensive phone.” While Chen wouldn’t give hard numbers, the company did reveal that it sold 700,000 handsets during its latest quarter. Additionally, thousands of modifications were made to harden the Linux kernel with numerous patches and configuration changes to improve security. · Fully supported on BlackBerry’s EMM Solution: PRIV can be integrated with our leading EMM solution, BES 12, which offers cross-platform management of PRIV and other devices; providing a full end to end security solution and secure collaboration applications for business users like Secusuite for secure voice and WatchDox for secure file sharing. After years of stubbornly pushing its own capable but unpopular OS, the company finally conceded that the old adage “If it aint broke, don’t fix it” was very true and Blackberry was in fact very, very broken.
In a recent interview with Bloomberg the company CEO John Chen was asked about BlackBerry’s future hardware plans and if Android would figure in them. As part of BlackBerry’s cross-platform strategy to provide a greater choice of secure solutions to its customers, users will see a seamless merging of key BlackBerry 10 productivity features like the BlackBerry Hub and BlackBerry Calendar into PRIV. To much anticipation they released the Priv, a great and fairly unique take on the world’s leading OS. 700,000 handsets is almost laughable when compared to the 48 million iPhones Apple sold but that would be the wrong perspective on the issue.
Speaking to Bloomberg, John Chen confirmed that he would love his company to work on self-driving car technology with major players in the market like Apple, Google and Tesla. Additional key features include: · Full Android App and Ecosystem Experience – PRIV brings incredible new features to the Android platform and gives users full access to over one million applications: whether it’s Instagram, Spotify, Uber or BBM®, you’ll find it on Google PlayTM. · Tough and Beautiful Screen – A stunning 5.4-inch immersive dual-curve OLED display offers plenty of room to work or play with rich colors, deep black levels and less power consumption.
Quarterly revenue fell 31 percent to $548 million from a year earlier, but rose 12 percent from the prior quarter, after nine consecutive quarters of declines. But the Priv has only enjoyed a rather limited release with many world-wide markets and local and foreign carriers still planing on offering the smartphone.
Plus, with 32 GB of onboard storage and support for micro SD cards up to 2TB, the new PRIV gives users the flexibility to add affordable and hot-swappable storage to download, install, capture and share as their needs evolve. · BlackBerry® Natural Sound – PRIV comes with powerful speakers and a three-microphone system that delivers a high-quality listening experience. While PRIV will provide a choice in operating system to new and existing customers, the company remains committed to the BlackBerry 10 operating system, and will continue to release platform updates focused on security and privacy enhancements. It must be noted though that most of the revenue did come from Good Technology Corp. software, proving to be a smart acquisition by Blackberry back in September. “My first goal is to get us into a break-even position with the device business, because you really couldn’t do anything strategically with a business that continues to lose money.
As much as the handset impressed most users out of the gate with a great physical keyboard, solid specs and smart, unobtrusive software additions, there is plenty left over that can find it’s way into the Priv 2. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world.
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